Mandy Jensen: Operations and Marketing Manager in Murrieta, CA

• Provide high-level administrative executive support to the owner including maintaining her calendar, meetings, all travel both domestic and international for owner, partners, surrogates and parents - Prepare all reports, correspondences, meetings, agendas, charts, agendas, and documents as needed. Create all presentations including Word, Excel, and PowerPoints. • Creating and owning expense reports, running ads, google analytics, p&l, budgeting and measuring the effectiveness of spends • Running all social media, paid media and updates to website.

• Created concept, designed layout, and handled all details to create a bar, cafe, beer garden and event center in a dog friendly establishment which was the first of its kind • Created menus, recipes, weekly specials, chose local rotating beers and trendy tastes while budgeting for a successful and profitable business • Hired, trained and managed 25 employees. Created all procedures, documents, videos, promotions and fun ways to keep employees knowledgeable, engaged and boost morale • Designed an event room and beer garden for events. Planned and ran all events on and off site. Handled all partnerships, donors and fundraising campaigns • Created all marketing content and creative concepts to utilize all areas of the large space to be most profitable and trending in all PR, social and digital marketing • Created new daycare check in procedures, grooming and boarding protocols, and trained all the Customer Service Reps • Worked in the doggy daycare yards with dogs while training new employees on how to handle dogs, break up fights, and safety procedures

• Planned and implemented successful marketing initiatives that align with the structure and goals of the company?• Designed content and marketing pieces flyers, banners, web banners, mailers, newsletters and email campaigns relevant to our current marketing plan while managing marketing budget?• Created all marketing campaigns including content, google analytics, google ads, paid ads, and while monitoring and analyzing the effectiveness • Optimized social media channels. Create, edit, and publish engaging content (original text, images, video or HTML) that builds meaningful connections.Identify social media trends, trending topics and opportunities for visibility • Designed images, layout and verbiage for newsletters, summaries, blogs and the website ?• Planned and executed all mixers, networking events and expo activations from invitations and guest list, paid partners, activation and set up, food/drinks, new promotional material and swag

• Designed and built out a custom coffee truck to run in SoCal sourcing local companies for buildout, distribution, coffee roasting, paper goods and inventory. Built a new brand in CA from the ground up including all permits, licensing and insurances, inspections insuring all follow CA laws and health regulations • Trained baristas and event staff on the different types of coffee, espresso machines, drink recipes and specials, square payment system and open/closing procedures ?• Networked and created relationships with event organizers, business owners and marketing professionals ?• Researched and chose events that fit our brand that will be profitable, leading event site walk throughs and planning out how we will join and what aspects we will bring to add value to the event, thinking outside the box and personalizing packages for each event, organizing 5-10 events per week with schedules, excel grids, photos and social media ?• Worked with large media companies and marketing our brand to gain exposure on the Food Network, Winning 2018 Coffee of the year at the SoCal Coffee Festival, working with large brands to create videos that are viral, negotiating to get media inclusion in all large brands website and logo inclusion at events

• Held all casting calls and interview models with intent to connect models to large brands for print, runway and fittings • Worked with designers to view new collections, choose models for fashion shows and production • Created and ran the website and social media staying current and keeping models in rotation • Organized and ran all travel needs, payroll and schedules

• Celeb and Athlete management including, selection, recruitment and relationship maintenance, create and executed all agreements, invoices, payment, contract and monitoring involvement - Managed all marketing activity in SoCal. Measured and tracked accountability; including budget, product and asset inventory • Planned and executed complex large-scale events with A-list celebrities, partners and investors to bring brand awareness and support sales • Organized all travel needs for 800+ employees, investors, celebrities for large scale events, training, annual employee awards and everything in-between. • Worked with local sales team to align field marketing activities to create successful marketing programs and campaigns and increase Popchips market share • Managed a team of 20-25 brand ambassadors with hiring, training, scheduling 20-40 events per week, team meetings and all travel needs • Created strong successful media programs including online marketing, web banner campaigns, and on air radio to drive traffic to retail • Managed social media with local media and bloggers to create contests, sweepstakes and buzz. Work with the creative design team to create custom logos, web banners and digital images

• Athlete management including, selection, recruitment and relationship maintenance, create and executed all athlete agreements, invoices, payment, contract and monitoring participation • Managed a team of 25 brand ambassadors for Vitaminwater and Smartwater including all events small and large, meetings, schedules and all travel for over 500 employees • Networked with influential companies, investors, contacts and celebrity partners. Worked closely with the regional sales team to execute kick offs, distributor meetings, in store support and events

• Researched, planned and activated events in Los Angeles area? • Created schedules for 10-15 team members for all events, meetings, and travel