Marco Cignini: Consultant Creative Director / Art Director in New York, NY

Working with various sports, lifestyle, technology, entertainment and youth culture brands and agencies on a consultancy / freelance basis.

Oversight of the creative dept. and creative growth of the 40+ person agency. Work closely with the CCO and CEO to drive new business and build new client relationships including Nike, Marchon, Vans, Betterment, College Ave Student Loans, as well as existing client partners HP, Avia, And1 and Loews Hotels.

Freelance Creative Director overseeing various projects for clients including: Smirnoff, Samsung, ZTE, Sundance TV, Shaun White Enterprises

Responsible for the development of the creative vision and overall business strategies, process management and fiscal responsibility for the Action Sports and Lifestyle Brands division of KBS+. Created new client relationships leading to the growth of the Action Sports and Lifestyle division from 1 to 10 people and assignments for Nike SB, Nike Soccer, Nike Running, Nike Basketball, CCS/Foot Locker, Burton Snowboards, Under Armour MTN, Red Bull, New York Surf Film Festival, Prudential Center Arena, Woodward Parks, Agenda and Waiting for Lightning and partnered on co-branded work for BMW USA, JBL Audio, Harman Kardon and Jay Z. Lead, inspire and mentor a team of specialized creatives responsible for the action sports and lifestyle segment of the business. Provide strategic, creative and design guidance, expert knowledge of consumer trends, marketing trends and opportunities across the skateboard, snowboard, surf, street wear, audio and consumer electronics, optics and automotive.

Partnering with agency groups; developed creative/design briefs, process and strategies that ensured creative excellence, leading to over $240 million worth of new business. Led a team to create award winning work for global iconic brands by establishing creative direction, key concepts, strategies and brand positioning that connected with consumers across all mediums - print, 2D, 3D, retail, digital, e-commerce, photography and campaign work. Clients included: Verizon, ESPN, NFL, NHL, Nikon, Avis, Mastercard, Army and Wendy’s and Staples.

Crafted iconic, award-winning advertising and design work across all mediums for Continental Airlines, P&G, KitchenAid, and the Ad Council.

Crafted iconic, award-winning advertising and design work across all mediums for Continental Airlines, KitchenAid, Gold Circle Farms and the Ad Council.

Crafted iconic advertising, package and product design for Serfas Cycling, Plantronics, Microsoft WebTV + new business pitches.

Spearheaded multiple graphic and industrial design projects including Identity design, marketing materials and exhibition displays for clients such as Sun Microsystems and Oracle.