maria adaimy: in Los Angeles, CA
maria adaimy
Los Angeles | United States
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Work experience
ZAPPOS, INC
Senior Buyer | 08/2015 - 04/2019
Directed/oversaw the performance of 2 Assistant Buyers on all buying/planning, pricing markdowns, promotions, & merchandising. Ordered new product, maintained current/ongoing product inventory, and handled vendor negotiations for cost savings & brand maintenance in a changing environment with new fashion trends. Performed/reviewed sales analysis and forecasting tools to determine market conditions & trade partner resources, incorporated purchasing strategies based on projections and maximized the brand's future performance via trends research. Managed budget/total spend, handling sourcing/price negotiations, order writing, annual contracts, quality, & vendor management. Monitored weekly performance of vendors and key items, determining reorder & markdown merchandise. Tracked movement of merchandise online and priced each style to drive sales and increase margins, managed plans on a quarterly basis.
• Carefully selected/purchased appropriate products for merchandising, using data analysis and sales performance metrics to determine and plan the best categories; managing all special buys for outerwear and specialty brands: USPA, CHAPS, and Dickies.
• Handled assortment buying and negotiated cost-effective terms for both Off-price and in line goods (e.g. footwear, accessories, apparel) to result in YOY (year-over-year) growth, successfully increased gross margin by 5 percentage points and achieved profit goals.
• Conducted purchase orders, inventory analysis, selection/categorization, sales planning, & OTB inventory planning/merchandise management; increased product flow & sales growth via inventory management and turn/gross margin plans for financial operations.
ZAPPOS, INC./6PM Las Vegas, Nevada 8/2015 - 4/2019
Senior Buyer -
• Facilitated communications and demonstrated strong negotiation skills with vendors/suppliers, traveled to market and trade shows; represented the company and stayed abreast of the latest fashion industry/market trends and competitive shoe & clothing marketplace.
• Achieved 15% below budget with limited resources; focusing on efficiency to increase YoY profitability (80%) & sales (20%) for Zappos.
• Turned Street Footwear Department around in 2016, increasing sales volume by $3M, and gross margin by 5 percentage points; turned on a 7.1 in 2016 vs. 3.56 in 2015.
• Demonstrated skills in contract/vendors negotiations, obtaining the best prices for name brand merchandise such as Puma and Converse.
• Changed price structure to be aligned with off-price business, providing a customer-centric strategy based on experience; instituted price value structure to differentiate between $12.99, $14.99, & $19.99; in addition, increased Net Profit Product Unit (PPU) $2.50.
• Hired as a Buyer 1, quickly promoted within 10 months to Buyer 2, due to performance excellence & industry/fashion trend knowledge.
BURLINGTON STORES
Associate Buyer | 07/2013 - 06/2015
Purchased all buys for Junior Dress Division, managed merchandise buying for Junior's Apparel and Young Contemporary; including off-price and in-line goods. Conducted quality inspections for fit and TOP samples; accountable for engaging new vendors and brand partners.
• Successfully opened up 100 new vendors and generated revenue growth and profitability by developing lucrative new accounts.
• Expanded OTB from $8M in 2014 to $20M in 2015 by driving sales and surpassing plan initial markup, GM%, and turn; successfully increased GM% by 3 percentage points.
PATTY PARK AGENCY
Buyer/Merchandiser | 09/2012 - 06/2013
Purchased all buys for Junior's Division, managed merchandise buying for Junior's Apparel and Young Contemporary for in-line goods. Purchased for key accounts: Macy's Junior, Macy's Impulse, macys.com, and Sears Canada; coupled with accountability for managing OTB's.
• Achieved and increased projected sales by 30%, recommended/implemented placement of merchandise in all stores and directed innovative floor layout of fixtures for visual merchandising.
WINDSOR FASHIONS
Associate Buyer/Merchandiser | 05/2010 - 06/2012
Purchased all special buys for Junior Top Division with accountability for achieving planned sales projections.
• Increased Woven Tops GM by 25 percentage points in 2011, and an additional 5 percentage points in 2012 through strategic negotiations with vendors on landed cost, product quantity, and quality.
• Recommended and implemented placement of merchandise in all stores; also directed floor layout of fixtures for visual merchandising.
Education history
Fashion Institute of Design & Merchandising
A.A.
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