Maria Ruvalcaba: in Torrance, CA

Worked alongside with Off-Premise, National Key Account Managers in the Specialty Retail channel by managing retail accounts including The Home Depot, Lowe's Ace Hardware, Do It Best, Orgill and True Value. Creatively built brand awareness through building displays, managing inventory and product placement at retail account as well as monitored proper usage of POS branded coolers. Lead contact on daily issues for operations, finance, legal, logistics and IT. Liaise with Trade Finance on the minimizing of chargebacks/billbacks, managed all financial set up - contract details with legal on customer onboarding, and responsible for operation coordination and tracking deductions. * Daily management of open orders and closely monitored external 3PL partners to ensure on time delivery. * Manage and strengthen business partnership with distributors to ensure the distributor operations are efficient and are performing their roles and achieving KPI target. * Diligently worked with the accounting team to help clear up past due invoices and assist with AR/AP. * Communicate and work closely with Sales reps and management to review and discuss pending issues. This could be in the way of shortages, product delays and strategize implementation styles. * Created in depth sales reports breaking down sales by; brand, category, and by sku for insights and upper management review. * Support in development of field sales and category channel plans * Monitor and control sales budget and expense

Established professional collaborations with retailers including TJ Maxx, Ross, DD's Discount, Big Lots, and Dollar General. Received and Processed Purchase Orders transmitted by EDI system for the various accounts on a business application system (SAP). Demonstrated consistent knowledge of skills in e-commerce sales as a marketing specialist for Amazon. Developing company knowledge of competitor shopping for a better understanding of the overall market from consumer behavior within product trends. * Developed pricing strategies to maximize Allegro's margin while meeting customer needs. * Improved Systems Applications and Products implementation for customer orders, inventory and shipping. * Responsible for each end of season managing and processing claims on all damaged and shortages of product merchandise. * Accurate weekly reporting to upper management on product sales.

Directed sales operations to promote AB brands including Budweiser, Bud Light, Shock Top, and Rolling Rock while building key relationships with restaurants and providers. Executed sale calls and developed a short- and long-term business plan for the brand that addressed product holes, new markets, distribution strategy, and profit estimates to customers and potential clients. * Worked closely with distributing managers to ensure brand was effectively penetrating domestic markets. * Utilized digital marketing on social media platforms to drive awareness. * Responsible for the promotion and strategies to establish and grow the brand presence in the Hispanic Marketplace. * Coordinated and managed promotional events in key accounts. * Managed open orders to ensure timely shipping and on-time delivery schedules.

Demonstrated passionate ability to increase sales and manage the budget while tracking product sponsorship deliveries for longstanding clients. Managed administrative tasks including customer support and monitoring of contracts. Acted as a principal administrator concerning logistics for event execution arranged catering services and professionally answered questions at VIP booths during events. * Drafted Expo design on CAD and designated booth layouts. * Increased sales by 30% each year, generated new sponsors by 50% for the two subsequent years, reduced Expo budget by 15%. * Generated new business through maintenance of social media, advertising and calling clients. * Managed and tracked all product sponsorship deliveries in preparation for events with Nesquik, Clif Bar, and Red Bull.

* Managed business accounts such as Heineken, Tecate, and Pabst Blue Ribbon, providing product branding, merchandise marketing, and long-term promotions under a partnership with in-house distributors and sales representatives to support the increase of brand exposure and product sales. Responsible focus on the Hispanic Market in advertising, event planning, budget managing, and outreach initiatives for clients with sales of over $300 million in revenue annually. * Led recruiting, hiring, and staff training on company procedures. * Collected extensive research on marketing strategies, internet trends, and competitors. * Provided product management expertise, advising distributing managers and corporate management on brand positioning, marketplace research and consumer behavior research.

Used knowledge of food and retail to initiate new trading system to manage vendors through presentations and efficient data tracking. Closely monitored and tracked special event contracts, invoices and sensitive documents to ensure successful execution of events. Consistently demonstrated superior quality work and customer satisfaction. * Implemented a tracking system to manage food & retail vendors at festivals * Increased recurring business by 60% * Organized visual presentations, prepared service orders, inventory fulfillment, and managed freight/shipping operation logistics. * Coordinated and scheduled meetings with health inspectors and fire department to ensure safety regulations