Marissa Sudol: Marketing Manager in Philadelphia, PA

- Develop marketing and brand strategy, set and meet yearly revenue goals, research viable advertising and partnership opportunities and represent brand at corporate and local promotional events for four (4) Cuba Libre Restaurant & Rum Bar establishments - Create all marketing collateral with graphic designer, communicate campaign implementation from corporate to restaurant level, analyze generated media coverage and net sales, and compile recommendations based on results and feedback. - Pitch media for editorial opportunities both in English and Spanish; write and contribute by-lined articles to regional publications - Write, edit and manage all content on brand-wide restaurant website, CubaLibreRestaurant.com; work with outsourced web design company to implement changes in design and back-end edits within content management system. - Prepare strategy and budget for all marketing initiatives from a brand-wide and unit-specific perspective - Develop, curate, manage and post daily content to Twitter, Facebook, Instagram, Pinterest and LinkedIn; serve as the online “voice” of Cuba Libre Restaurant & Rum Bar; research and utilize pertinent hashtags - Grow email database, create content and analyze metrics for email blasts and newsletters, both internal and external. - Worked with web design company to manage responsibilities, develop content and direct overall process of launching new restaurant website; continue to manage, generate content and promote website for use in marketing initiatives.

- Wrote and distributed press releases, media alerts and internal communications for events, product launches, or philanthropic endeavors. - Developed targeted trade, consumer and regional media lists for new-to-market retail client and strategically pitched media based on editorial calendars while maintaining positive relationships with editors and reporters. - Managed creation and execution of marketing projects including HTML emails using Marketo, case studies and print, banner and email ads. - Generated reports of public relations activities, including media coverage, awards, review unit distribution and editorial calendars. - Created content for large pharmaceutical company’s internal web portal for employees, from written articles to working with graphic design and production teams on image, video and/or banner development. - Managed projects start to finish: conducted project briefs, developed estimates and timelines, managed execution and delivery of final product - Contributed to annual financial analyses projecting anticipated billable hours and tentative projects for fiscal year. - Planned, executed and attended client events including product launch media event, press conferences and trade shows.