Mark Fitzgerald: Sales Operations Leader | Project Management Expert | Business Development in San Diego County, California
Mark Fitzgerald

Sales Operations Leader | Project Management Expert | Business Development
San Diego County | US
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Summary
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Projects
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Work experience
Salt & Light Sales
Business Consultant | 10/2022 - Current
• Lead independent consulting practice focusing on managing sales and service programs/projects for retail, manufacturing, and e-commerce clients with a direct-to-consumer focus.
• Utilize data analysis to drive increases in sales, profitability, and sustainable revenue.
• Manage project operations to grow and secure global key accounts and relationships.
• Develop leadership strategies to enhance transparency, teamwork & performance.
• Grew client’s business by 180% annually, with continued expansion internationally.
HME
Service Supervisor, Vendor Management | 04/2019 - 10/2022
• Managed a corporate team of 10 including 6 Coordinators and 4 Project Management Associates accountable for planning and completing workflow of 600+ vendors for over 1,000 accounts, US/CAN.
• Report to Service Director and President regularly on project management status, metrics and customer growth through provided services, installation KPIs, budgeting and staff performance.
• Generated 30% YoY revenue growth via service upgrades, cross-selling, and acquisition efforts. Key account management and project development strategies with national enterprise clients.
• Maintained mutually beneficial relationships with global and national franchises including Starbucks Corp, McDonalds Corp, Chick-Fil-A, Dunkin’ (Inspire Brands), RBI, Wendy’s, Culvers, and others. Consistently growing each account through new location service projects and sales operations.
• Led field teams to consistently achieve SLA targets for successful installations and service delivery, generating $3M+/year in service revenue and maintaining a 100% account retention rate by providing timely service and minimizing client downtime. Operate with LEAN Principals, Continuous improvement.
• Project management for the deployment/installation of 300+ systems per month, achieving 99% success rate on timeliness and quality of work among vendors while coaching under performers.
• Integrated a continuous improvement culture, bolstering technicians access to training on technical problem solving, and customer relationship building to enhance overall performance.
• Ensured contactual agreements and compliance with municipal, state, and industry regulations.
• Developed an expertise in both the hardware and software integrated into technology solutions.
• Onboarded, contracted and facilitated relationships with 120 Vendor Partners in US/CAN.
• Implemented an innovative quality control tracking, accountability and enable performance growth.
Salt & Light Sales
Business Consultant | 01/2018 - 12/2019
Launched an independent consulting practice to support clients by driving increases in sales, profitability, and long-term sustainable revenue.
• Advise industry clients to improve user audience data capturing via integrating financial incentives into profitable analytics. Developed structure for discount, sales events, and promotions to generate a 200% increase in sell-through.
• Successfully integrated a financial credit merchant bridge for end-to-end financial software transactions, resulting in streamlined credit processing for an outdoor activity retailer on ecommerce platforms, while increasing brand exposure through SEO and SEM to facilitate exponential growth.
• Assisted launch of online outdoor equipment distributor for e-commerce and direct to consumer retailing via signature website, Shopify and Amazon.
• Ensure KPI’s were being met in order to optimize end-user experience and corporate compliance.
BGZ brands™
National Sales Manager | 04/2015 - 01/2018
Recruited to the global smartphone accessory provider to drive B2B and B2C revenue generation across all major sales channels:
• Generated 100% YoY growth to expand revenue via improved account management and business development strategies. Secured 35 new retail accounts over 2.5+ years as well as growing the value of inherited accounts by 200%. Reported directly to VP of Sales.
• Managed and grew relationships with national accounts including Apple, Dicks Sporting Goods, REI, Barnes & Noble College, Follett, AT&T, D&H Distribution, Summit Distribution, Ingram Micro, TJX Corp.
• Spearheaded wholesale management of successful Bodyguardz, Lander, and Moxyo brands in the highly competitive Consumer Electronics market, driving sales through distribution, retailers, and online.
• Innovated and executed marketing programs and displays in major retailers nationwide, ensuring seamless construction and implementation of seasonal program displays for maximum impact.
• Expertly handled in-field marketing at events, regional sales and territory representation, and product exhibition, impressively showcasing the brands and cultivating strong client relationships.
• Drove product and program education by delivering highly effective technical product trainings in-store and creating incentives for retail associates resulting in increased sales and customer satisfaction.
• Represented brands across high-profile trade show platforms, including CES, Outdoor Retailer, and consumer-facing expos, contributing to increased brand recognition and awareness.
• Conducted in-depth forecast, analysis, and weekly research of selling history, replenishment, and returns, ensuring optimal inventory levels and maximizing profitability.

mophie
Senior Sales Manager | 10/2012 - 04/2015
Recruited by the computer/tablet/smartphone accessory provider to lead business development and account management operations:
• Managed 50+ account relationships in Outdoor and Active Lifestyle markets, from national multi-door retailers to specialty shops. Drove revenue through point-of-sale marketing, retail associate training, and seasonal sales campaigns.
• Lead in B2B and B2C revenue generation, achieving 140% YoY growth and expanding category revenue to $10M+/year via improved cross-channel sales strategies, securing 35-40 new accounts and growing current account value by 110% yearly.
• Owned key account relationships with clients including West Marine, Verizon Wireless, Apple, REI, Academy Sports, Bass Pro Shops, Cabela’s, Best Buy, and others.
• Project management of SMU's per customer by segment (education, outdoor, electronics)
• Drove consistent growth and strong long-term retention among each account through consistent review, data analysis and quality communication to stakeholders.
• Analyzed weekly and monthly selling data to identify regional trends and create sales programs for growth at the retail level. Diagnose and solve problems with slow or dead products.
• Oversaw brand training modules, e-learning, and on-site training for floor associates, buying teams, and merchandisers to optimize performance and profitability.
• Collaborated with distributor partners for streamlined processes and compelling in-store merchandising and direct-to-consumer programs, both online and within brick-and-mortar retail.
Incipio Technologies
National Sales Manager, North America | 03/2010 - 10/2012
Partnered with the rapidly growing IT industry accessory sales business to develop and implement a dynamic revenue growth strategy:
• Drove sales and service of Incipio mobile accessory products to distributors and retailers across North America, including the US, Mexico, Caribbean, and Canada, leading to impressive 125% annual revenue growth during tenure, expanding revenue to $11.5M/year.
• Directly managed a team of 5 sales coordination associates.
• Oversaw sales operations for on-time deliveries of product to distribution partners.
• Responsible for international compliance, freight, duties, taxes and bills of lading.
• Managed business strategy and sales process relationships with retail buyers and distribution partners to maximize profitability for all parties involved, supervising a team of inside sales managers and associates to execute on this impactful sales strategy.
• Led B2B program and licensing partnerships with some of the world's largest and most recognizable brands, including Coca-Cola Company, The Walt Disney Company, Google, Hasbro, M&M/Mars.
Education history
Pepperdine Graziadio Business School
Masters of Business Administration | 2022 - 2023
American Public University
Bachelor of Science - BSc | 2018 - 2020
American Public University System
Certificate in E-Commerce | 2017 - 2018
Eastern Florida State College
Associate Of Arts, General Studies
Project Management Institute
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