Marta Olsen: Marketing/Project Management in Buellton, CA

Manages key projects, teams, plans and timelines for multiple clients as well as develops and manages the various marketing initiatives, including email campaigns, social media, marketing collateral and online presences.

Epoch Day Solutions offered a variety of services, from development of collateral materials and websites to direct mail and email campaigns. Internet Marketing & Web Development • Website Design and Development, • Website/Content Management Solutions • Client Relationship/Customer Loyalty Programs • Search Engine Marketing [SEO] and Viral Marketing Strategies Creative & Graphic Design • Business Identity • Sales Collateral • Direct Mail • Advertising Signage • Point-of-Purchase Project Management • Manage web projects from A to Z • Strategic planning to develop and manage process • Client relations management Event Planning and Management • Managing all aspects of your personal, corporate or trade event – large or small, local or long distance

Developed and managed the various marketing initiatives, including monthly E-newsletter/Webinar campaign, the corporate website, tradeshows and events, marketing collateral, and brand strategy.

Developed and managed the various marketing initiatives, including monthly E-newsletter/Webinar campaign, the corporate website, tradeshows and events, marketing collateral, and brand strategy. • Launched and manage over 20 websites including; corporate site, employee site, partner site, as well as various micro sites for a multitude of marketing campaigns. • Develop and produce a monthly newsletter/Webinar campaign designed to educate and promote new product, partners and client success stories. • Managed annual user’s conference for 500+ client base in various cities throughout the US including all aspects of event – budget, accommodations, events, speakers, etc. • Developed tradeshow program for annual exhibit program from large national tradeshows to regional road shows. • Managed internal as well as external creative designers, public relations agencies, promotional vendors, and software engineers.

Planned and implemented corporate-wide merchandising and promotional strategies for a $2 Billion corporation with 1000+ stores located in the United States and abroad. • Involved in all aspects of in-store promotion, merchandising and marketing support. • Lead multi-department team on the “National Holiday Program” four consecutive years to an average 20%+ increase over each previous year. • Project Managed development of new retail packaging to increase brand identity. • Collaborated extensively with internal marketing staff & directed the efforts of multiple creative agencies in the development of concepts, signs, graphics and collateral materials that support high-revenue company initiatives. • Created point-of-sale materials aimed to educate and inspire customers at stores worldwide. • Coordinated in-store marketing for cross-product promotions involving cooperative partners such as Hewlett Packard, Kodak, American Greetings and Citibank.