Martin Alonso: in Santa Ana, CA

As Graphic Artist my duties involved creating beer advertising for multiple stores, venues, restaurants, bars, or special events. Created custom designs for multiple breweries which included major beer brands such as Corona, Corona Light, Pacifico, Modelo, Negra Modelo, Tsingtao, Coors, Coors light, Miller Lite, Dschutes, Ballast Point, Lagunitas, 805, Pabst, Heineken, New Castle, Sierra nevada, Stone, Anchor, Boston beer, etc. Used templates from major beer breweries and created custom advertising following abc laws. Acquired licensed artwork from major breweries, made sure artwork, fonts and other miscellaneous art files had full license and rights prior to printing or production. I was also responsible for correcting or rewriting copy for advertising in Spanish and acquired licensed artwork from Spanish speaking breweries or international countries such as Estella Galicia & Maeloc.

As lead a Graphic Artist, I managed art department and took responsibilities of design needs for the company. Such designs included creative and precise designs for major retail stores, Corporate entities, Advertising firms, Aviation manufacturers, Aerospace, Military, Automotive, Industrial, Medical and Entertainment fields. Visually color matched color samples, color chips to exact Pantone PMS colors. Advised or counsel customers on differences/changes of PMS colors on different substrates. Job required heavy customer service with clients and engineers, detailed planing and execution of designs to meet customers needs. Designs had to meet exact military standards and detailed artwork had to be precise to meet up 100th of an inch in tolerance + -. Created backup infrastructure for company as well as created better filing systems for customer artwork. Besides Running Art department I advised ownership on upgrades in hardware as well as software and major decision that would increase productivity in art department. I trained and guided entry lever graphic artist to the needs of the company.

As a graphic Artist I took care of several design needs for the company, such needs included desktop publishing, court presentations, displays, adds, menus, announcements and stamp designs for corporate customers.