MATT COLBORN: Principal Consultant in Corona del Mar, CA
MATT COLBORN
Principal Consultant
Corona del Mar | United States
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Skate
Snow
Surf
Summary
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Work experience
Quikey
Associate Partner / Early Investor | 01/2014 - Current
Currently a seed-funded start-up based in the Washington, DC metro area and part of the DC tech incubator 1776.
Quikey uses a combination of real audio & a unique workflow and user interface to deliver the World's Fastest Messaging App - available Fall 2014 on both iOS and Android.
Freelance / Marketing Cosultant
Principal Consultant | 02/2014 - Current
Current projects:
Quikey
-Marketing, Fund Raising
The Teacher of the Year
-Public Relations, marketing, event planning.
- Newport Beach Film Festival (April '14)
- Dances With Films Festival (June '14)
Zoomers Exhaust Systems / Venturi Performance
-Media planning & buying
WestwoodOne
Director - Sports Partnerships | 07/2013 - 01/2014
WestwoodOne, the largest independent national audio company in the U.S, harnesses the power of sound to deliver compelling and engaging audio content to more than 8,200 media partners and 225 million consumers each week.
WestwoodOne Sports, is the leader in play-by-play sports broadcasts on radio. WestwoodOne's sports lineup includes regular season NFL football, the Playoffs and the Super Bowl; NCAA Football and Basketball including the Men’s Basketball Tournament and Final Four; College World Series; Frozen Four; the Masters, the Olympics and more.
US Interactive Media
Director of Client Services | 12/2008 - 06/2013
Accounts: Chevrolet, The Irvine Company, Colorado State University-Global Campus, Station Casinos, San Francisco Giants, Stillen Automotive
* Promoted
US Interactive Media, a division of US International Media, is a digital advertising agency blending in-depth online media expertise with sophisticated technology and a personalized approach to deliver reliable results and industry-leading performance.
US Interactive Media (formerly enCircle Media)
Sr. Account Manager | 06/2009 - 05/2012
In December of 2010, enCircle Media became the digital advertising division of U.S. International Media.
* Promoted
* Budgets and Business Analysis:
- Manage annual budgets; inclusive of creating and managing extensive spreadsheets, monthly/quarterly/seasonal forecasting and planning, and leading cross-functional meetings.
- Analysis of Budget – providing analysis of marketing expenses as percentage of sales, expenses and objective returns; where and how marketing dollars are being spent; presenting ideas for savings and where it needs to be spent.
enCircle Media
Account Executive | 12/2008 - 05/2009
enCircle Media is the leading interactive media agency, with core competencies in:
* Interactive Brand Advertising
* Interactive Direct Response Marketing
* Search Engine Marketing
* Social & Viral Marketing
* Mobile Advertising
Refresh Studios, LLC
Director, Sales & Marketing | 01/2007 - 01/2008
RefreshStudios, headquartered in Orange County, California, is a professional web consulting and design company. We have been building and creating for over 10 years. We specialize in best-in-class website design, Flash multimedia, corporate identity, and print graphics. RefreshStudios has a devoted team of web consultants, creative designers, writers, programmers and marketing professionals whose main focus is to make your web present as effective as possible.
* Web Design
* SEO
* Pay-Per-Click
* Social Media
* Email Marketing
944 Magazine
Account Executive | 01/2006 - 01/2007
944 Magazine was a fast growing lifestyle publication in the United States thanks to its award winning coverage of music, fashion and entertainment. 944 offered a unique perspective on cutting edge trends with innovative editorial and amazing photography.
Happy Magazine & Lemonade Magazines
Director of Sales & Marketing | 01/2001 - 01/2006
Responsible for adverting sales and marketing of two national monthly vertical sports magazines.
• Built and managed account base for the purpose of developing ad leads, 1300+ strong, for Happy Magazine (60,000 circulation) and Lemonade Magazine ( 40,000 circulation)
• Delivered a +40% increase in overall adverting sales for Happy Magazine
• Created and implemented new editorial sections for cross-sell adverting purposes (Groms & Industrial Profile) in Happy Magazine
• Successfully launched Lemonade Magazine, a women’s publication, through the development of an effective sales & marketing strategy
• Directed and managed two internal staff members
• Clients included: Toyota, Nike, Billabong, Quiksilver, Red Bull, Puma, Bud Light and Converse
MAGIC Trade Show
Account Executive | 01/2000 - 01/2001
• Responsible for building client base for the MAGIC INTERNATIONAL Trade Expo.
• Recruited by Sales Manager to build the Board Sports division of the trade show
• Grew revenue of the Board Sports division by +15% in the first five months
• Responsibilities were expanded to include the Young Men’s division of the trade show
ASR Trade Expo / Nielsen Buisiness
Account Executive | 01/1995 - 01/2000
Responsible for the selling of exhibit space, advertising space and sponsorships to new customers.
• Assisted in the management of an account base in excess of 1500 action sports clients for the ASR group of products, this produced $10MM in sales per year for parent company, VNU Expos
• Managed a staff of 10-15 volunteers at trade show
• Sponsorship sales doubled in ’98 to $350,000 through branding opportunities
• Advertising revenue increased on average 15+% each show period, with two shows per year
Blue Beet Bar
Bartender | 01/1997 - 01/2000
This was a great job!
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