Matt Merrill: Creative Director
Matt Merrill
Creative Director
United States
Skills
No information
Interests
Packaging design
Motion graphics
Consumer insights
Brand storytelling
Product photography
Lifestyle photography
Industries
Creative Agencies
Lifestyle
Outdoor
Tech
Summary
Activity
Projects
No information
Work experience
mophie
Creative Director | 07/2016 - Current
Creative Director
mophie | Jul 2016 - Present
• Led a team of 10 multi-disciplinary creatives, resulting in a 60% increase in product.
• Developed product category campaigns that resulted in a 40% increase in profitability.
• Conceptualized and executed multiple product launches in collaboration with Apple.
• Increased in-channel sales by 20% with updated packaging layout and structure designs.
Product Categories: Wireless Charging, Portable Power, Cables & Accessories
ZAGG
Senior Creative Director | 05/2021 - Current
Senior Director of Creative Marketing
ZAGG | May 2021 - Present
Directed the creative vision, ensuring all creative work aligned with marketing goals and met high standards of quality. Led a multidisciplinary team to deliver creative work on time and within budget.
• Developed brand guides and style guides to establish brand platforms and strategy.
• Created full-funnel product marketing campaigns that increased sales and revenue.
• Managed multiple budgets for brand imaging and production, totaling over $1 million.
• Initiated a strategy and content mapping phase that improved campaign readiness.
• Built a Social Media plan that increased impressions by 200% and growth by 100%.
• Assembled a digital content creation workflow that increased productivity by 60%.
• Implemented a zero-waste content machine, saving over $200K in production costs.
Brands: ZAGG, mophie, InvisibleShield, Gear4
ZAGG
Creative Director | 07/2016 - 05/2021
Director of Creative Marketing
ZAGG | Jul 2016 - May 2021
Built ZAGG's in-house creative team within the Marketing department. Directed and managed a team of 40 creatives, providing mentorship and guidance.
• Increased efficiencies by 40% through an in-house and remote team of professionals.
• Managed creative operations and task assignments of over 2,000 tasks per month.
• Conceptualized and designed a new website, resulting in a 25% increase in purchases.
• Developed and executed creative campaigns that increased product sales by 30%.
Brands: ZAGG, InvisibleShield, Braven, IFROGZ, Halo, Altigo
Graphiq Studios
Founder, Creative Director | 08/2007 - 06/2016
Founder, Creative Director
Graphiq Studios | Aug 2007 - Jun 2016
• Built a design studio from 1 client to a list of some of the world’s top brands.
• Increased yearly revenue from branding, design, video, and campaign services.
• Managed agency budgets, increasing profitability and revenue by 35% YoY.
• Prepared and presented client presentations for projects with a 90% close rate.
Accounts: Cabela’s, Gander Mountain, Cruise America, Excel Energy, Xirrus
TRG (The Richards Group)
Senior Art Director | 07/2001 - 07/2007
Senior Art Director
The Richards Group | Jul 2001 - Jul 2007
• Responsible for the ideation to execution of commercials and print advertisements.
• Ensured a consistent visual brand and messaging experience across every touchpoint.
• Organized and presented all creative materials for internal and client presentations.
• Managed designers, illustrators, photographers, producers, editors, and film directors.
Accounts: Home Depot, Nokia, AT&T, Atlantis Resorts, Pep Boys, Red Lobster, Go Rving
Education history
ART CENTER COLLEGE OF DESIGN
BFA | 1998 - 2001
Connections
Companies (0)
No information