Matt Peterson: Creative Director / Graphic Designer in Sacramento, CA

* Developed creative direction for a leading youth apparel brand, inspired by past, present, and future cultural themes and trends. * Collaborated on projects with external design teams and partners, including the NFL's "History of Football in Los Angeles" apparel collection for Super Bowl LVI. * Designed exclusive product for renowned brands such as Meta/Facebook, Vice, Complex, Pacsun, The Hundreds, Diamond Supply, UPS, Coachella, NBA, and more.

* Operated a full-service studio offering services from brand identity, brand strategy, advertising concepts and design, social media campaigns, logo design, apparel design, direct mailers, and more. * Led teams in high-pressure situations, adhering to strict deadlines for high-profile projects while maintaining precision and attention to detail. * Worked with notable clients including NFL, Amazon, Goldenvoice, Built to Win, Leader Golf, American Heart Association, 2K Sports, and more.

* Led graphic design for the North American division of Alcatel One Touch, managing visual design for marketing campaigns, trade show booths, and packaging. * Collaborated with brand partners such as T-Mobile, Cricket Mobile, Cincinnati Bell, and Marvel Comics to develop comprehensive print and digital marketing campaigns. * Oversaw trade show design elements, including booth and graphic design, video reels, sales materials, and promotional items for events like the Consumer Electronics Show. * Created digital assets for the brand website and designed social media campaigns and contest visuals.