Matt Porter: in Leavenworth, WA

Senior Leadership Team member providing influence and direction in successfully operating the resort. Led and supported the Group Sales and Service team in all aspects of driving sales activities. Collaborated with key stakeholders aligning on goals and drive the business. • Developed high performing team through building trust, alignment on goals and clear direction. • Led individuals across the resort through ownership change during Vail Resorts integration. • Created annual strategic plan; reshaping and adapting group sales team structure better aligning with enterprise and resort objectives. • Served as Epic Promise Champion leading resort efforts in giving, volunteering and environmental sustainability. • Epic Service Award recipient for going above and beyond to service our guests

Led and directed a team of 100+ employees in all aspects of Guest Relations, Ticketing Operations, Group Sales, Reservations, Strategic Partnerships and Volunteer Mountain Host Departments. Worked collaboratively with internal and external stakeholders executing strategy and objectives for resort. • Increased annual Group Sales revenue by an average of 17% each year taking the overall business from $2.6M to $4.6M over five years. • Successfully proposed and implemented a plan to relocate the Call Center operations resulting in 55% reduction in abandonment rates, 10% cost savings and 85% increased revenue. • Transformed strategic partnerships by evaluating business, aligning with stakeholders, establishing asset valuation tool, and growing the business by over 600%. • Played key roles on Senior Leadership and Product Development teams. Played key roles on committees and initiatives including Guest Experience, Diversity, Parking/Transportation, Uniform, 401K, Community Relations, Sustainability, and Growing the Sport. • Redesigned Volunteer Mountain Host program improving the guest experience by better supporting resort operations including Parking, Guest Relations, Rentals, Lift Operations, Patrol, and Ski and Snowboard School resulting in improved NPS scores. • Created Academic Excellence Program with local school districts providing free season passes as an incentive for students achieving educational benchmarks. • Hired, coached, and mentored two SAM 10 Under 30 Award winners

Directed all aspects of partnerships, special events and competitions including creation, strategic planning, budgeting, marketing, staffing, logistics, permitting and operations. Managed team of four employees and led over one hundred event volunteers and resort staff. • Successfully led resort operational efforts for nationally recognized events including Winter Dew Tour, Snoe.down Music Festival, USSA Grand Prix, Gatorade Free Flow Tour, Burton Mountain Festival, and Spartan Race. • Collaborated with Chamber, City and Economic Development officials putting on events benefiting local community. • Developed a comprehensive event and program approval process that clearly summarized the risk/benefit analysis and allowing all stakeholders to weigh in prior to initiation. • Managed all aspects of contracts including drafting, editing, negotiation, ops/legal/risk review, execution and compliance.

Provided leadership of the OEM, Retail Chain and Mass Market Retail segment of factory direct China-based bag manufacturing facility. Clients included: Nike, Burton Snowboards, Mountainsmith, Atomic, Nike Jordan, and others. Domestic, European and Asian travel. • Managed all day to day business of the Sales and Product Development. • Developed an annual sales plan and exceeded goals by an average of 15% each year. • Spent two months at China facility learning complete manufacturing process and exploring cost savings opportunities for North American customers.