Matthew Pantoja: VP of Marketing and E-Commerce in Brooklyn, NY

Lead development of Strategy & Creative for the Global Brand Communications, which drives seasonal Advertising & Integrated Marketing (Media, Events, Digital, Entertainment, Retail Marketing, PR, Art & Music). Drive the creative conception of branding initiatives and campaigns. Direct regional marketing teams on adaptation of marketing campaigns, ensuring consistency of brand architecture and DNA. Responsible for Go-To-Market process, content and communications. Lead development and implementation of comprehensive Global Marketing Directives issued biannually. Build and expand creative networks with key influencers, brands and partners. Drive all global campaigns, high-profile regional marketing executions, product/retail launches and events. Work cross-functionally with Product, Sales, Merch, and Planning.

Instrumental in re-positioning of the brand, driving brand realignment across all channels of MarComm including advertising and media, digital, retail marketing and brand communications.. Led fiscal planning, cultivated strategic partnerships with brands, influencers and celebs, drove regional consumer insights. Developed retail marketing best practices for global retail footprint of 15 stores. Key contribution within the role was driving connectivity of the brand to youth consumers and the emerging creative class. Developed original brand platforms in creative culture to actively support and engage consumers in breakthrough ways.

Senior-level Global Marketing Head at Global HQ with oversight and expertise in the development of Entertainment Marketing and Influencer Strategy & Creative for the brand’s Global Brand Communications which drives seasonal Advertising & Omnichannel Marketing (Entertainment/Influencer Seeding, PR, Media, Events, Digital, Social, ECommerce and Retail Marketing). Work closely with global teams and agency partners in the creative conception of branding initiatives and campaigns. Direct region marketing teams on adaptation of Entertainment and Influencer Marketing campaigns ensuring consistency of brand architecture and DNA. Responsible for Go-To-Market process, content and communications. Lead development and implementation of comprehensive Global Entertainment and Influencer Marketing Directives presented biannually at Global Sales Meeting, adjusted in real-time when necessary and monthly global reporting sharing best practices. Built and expanded creative networks with key celebrities, influencers and local partners via engagement, product seeding and brand advocacy programs. Drive all seasonal briefings to agencies on global campaigns, high-profile regional entertainment and influencer marketing initiatives, product/retail launches and events. Work cross-functionally with Brand Design, Regional Marketing, Commercial, Product Design & Product Marketing, & Strategy. - Led “It Takes a Lot to Make a Classic” & “We R Classic” Brand Campaigns - Produced art, music, and lifestyle content as well as innovative social strategy which resulted in strong brand engagement and positive shift in brand perception. - Sales grew 17.5% - 1st double digit growth since 2005.

Drove strategy and activation across all channels of Marketing Communications including, advertising and media, digital, retail marketing, PR & Events and brand design for agency’s clients, which included Mountain Dew and Cinematic Music Group. Part of key team, which launched Mountain Dew’s “Green Label” initiative to connect the brand to youth consumers, action sports, music and creative culture. Ran lead on projects that included talent booking, event activations, product integrations, story treatment development, video series, music packaging and brand integrations. - Generated +$10M in 1st year revenue with innovative collaboration, licensing program - Helped labels artist sell highest 1st week in 10 years through social media and content strategy.

Part of the Urban Business Unit, the largest BU of the brand; instrumental in driving brand and business leading a cross-functional team of eleven spanning various disciplines from product design, production, retail, PR and marketing. Led fiscal planning, product design, production calendars, strategic brand partnerships and go to market strategies for seasonal product launches. Worked closely with sales to provide improved seasonal tool kits to increase their sell-in, as well as drive sell through. Led SMU and collaboration programs across fashion, music, art and entertainment. • Increased sales from $90M to $165M • Responsible for successful SMU/collaboration program, which generated $15M in 1st year with brands such as Supreme, Timberland, Staple, Jack Spade and Bathing Ape. • Led launch of brand’s 1st foray into apparel.