Megan Opel: Small Business Consultant in Oakland, CA

• Provide external consultation on business strategies around employee engagement, marketing, financial management, cost containment, and revenue diversification for small businesses throughout California and Arizona. • Partner with leadership to author organizational mission and vision statements and develop associated goals and operational objectives. • Coach and collaborate with business leaders to design and implement learning and development programs. • Advise on best practices in customer service, event management, and talent management.

• Conceptualized and launched a successful dance company and retail store; developed business plan, located appropriate facilities, and led operational planning. • Managed all annual events for over 2000 employees, participants, volunteers, and spectators, including budget management, vendor sourcing and contract negotiation, and end-to-end artistic direction decisions. • Executed company-wide community volunteer campaigns and charitable drives, resulting in increased community and client engagement. • Established an employee incentive program based on years of service and membership statistics to increase staff and client retention. • Developed and managed company branding to create consistency across client touch points; digital, print, web, direct mail, social media outlets and branded merchandise. • Implemented targeted marketing strategy that grew membership from 0 to 450 students and filled 900 spaces in 80 classes per week. • Developed Excel financial model to expand reporting capabilities and provide a clear financial picture; reducing time spent on budget reconciliation.

• Created syllabi and instructed undergraduate classes in tap dance, Pilates, and costume design. • Collaborated with Theatre Department Director on synthesizing choreography.

• Managed group sales, travel arrangements, and client relations management system. • Assisted in the coordination of events, including performances and donor receptions.

• Created syllabi and instructed classes in tap, ballet, and jazz. • Choreographed and managed required documentation for all tap teams. • Supervised during travel performances.