Megan O'Rourke: in Los Angeles, CA

• Effectively manage 3 product lines with over 250 products and totaling over $75M in annual sales. Simultaneously prepare business case evaluation for new concepts and multiple product launches and discontinuations within a global organization. • Develop go to market strategies for multiple product launches through market research and data driven decisions. Shape marketing plans including pricing, profitability, positioning, messaging, as well as creation of sales and marketing campaigns. Marketing campaigns include digital app based content, social media, print advertisements, digital and printed sales tools. • Co-spearheaded and executed a new market acceptance testing protocol to more effectively manage pre-launch process. Communicated with internal stakeholders, customers, end-users on the process, goals, and outcomes to gather positioning, messaging, and clinical information. Utilized testing results to drive launch success and education. • Collaborate with cross functional team and led the product team to respond to and implement large government contract, leading the product team. Contract allowed for more efficient ordering to better meet the needs of patients.

• Skillfully oversaw NATO Support Agency purchasing program including RFQ responses, program management, contractual review, and order management, resulting in 100% on-time delivery. • Managed multiple international product assortments and price lists to ensure optimal product offering, competitive positioning, and profitability. • Successfully planned, coordinated, and executed multiple international trade shows and related events for single and dual branded stands. Ensured effective presentation and promotion of brands and product line while staying within marketing budget. • Developed and implemented international distributor account renewal and compliance process from document creation to information collection and analysis. Partnered with Global Oakley Compliance Committee and others to ensure compliance and legal requirements were met. • Effectively communicated with and vetted hundreds of current and potential accounts for renewal and new business opportunities.

EAGLE INDUSTRIES (ALLIANT TECHSYSTEMS, ATK) • Analyzed sales history, competitor offerings, and market trends to develop, price, and forecast an over 2,000 SKU product line to meet the needs of military, law enforcement, and related markets. Assisted in development of supporting marketing materials and price list. • Spearheaded the 2010-2013 strategic plan that outlined key metrics, actions, and positioning in upcoming years to best meet sales goals and other key metrics. Plan was driven by market research, corporate direction, and available resources. • Developed and managed the R&D project prioritization process, which optimized resource allocation to strategic and high ROI projects, based on business development direction.