Melissa Fischer: in Murrieta, CA

Motivate the department and ensured 100% project completion by refining workflow processes and maintaining all editorial and project calendars. Manage the Salesforce upgrade project and improved campaign metrics by finding new ways to acquire and interpret information. Also serve as Salesforce Administrator. Execute five tradeshows a year, obtaining 20 leads or more by maximizing booth promotions and training sales personnel on new product launches. Compose email communications each month that resulted in an increase in engagement with current customers through relative content and strategic targeting.

Orchestrated strategies to support overall company objectives. Guided a marketing team of four by developing project timelines and establishing training programs. Maximized email campaign performance to 100% deliverability by creating subscription management programs and best practices for the department. Strengthened brand voice in the water treatment market by developing brand guide lines and operating procedures. Influenced relationship between marketing and sales departments by developing weekly updates from marketing for the sales team and improving communication.

Responsible for creating informative SEO friendly web content for various travel websites. Consistently performed in the top five of all Web Content Producers.

Furnished assignments in to editors in a timely fashion. Co-maintained monthly column titled: For The Record Experience with all aspects of completing stories for publication; interviewed sources, gathered secondary information and completed story

Furnished weekly previews of concerts, theater events and news. Assisted with copyediting and layout of finished paper before release.

At this position, I was responsible for assisting with promotional events by setting up at locations and ensuring events were ran smoothly. I would also assist in the office with administrative duties such as calling listeners who won prizes and filing music.