Melissa Franz: 3D Apparel Design Specialist in Orange, CA

Analyze consumer and product trends along with fashion forecast information to create a line plan strategy for product designs, key materials, and color stories. Design, develop and deliver apparel design collections according to the client’s specifications. Create apparel flat sketches, product development specs, graphic placements, and final 3D illustrations.

Oversaw the entire design process from concept/trend forecasting to finishing for all product categories. 2020 saw an increase in Men’s comp 20% points at the same time as increasing margin across all categories–total annual volume $300M. Reporting directly into the President of Pacsun. Helped plan, design and launch the first gender-free kid’s line in the marketplace. Directed the design, development and sample presentation for trend, color, concept, and print theme within the young men’s / kid’s collection. Provided ideas and direction to graphic team to create new art, patterns, and ideas. Managed, executed, and organized daily design calendar which includes tech packs, fabric and print sourcing, lap dip approvals, TOP samples, fit execution, and pricing with PD. Early on initiated our Eco line of sustainable and environmentally friendly fabrics and techniques to the product lines, increasing presence to +30% of assortment and growing. Traveled globally for trend shopping and in factory production work. Successfully launched inhouse PACSUN line which makes up 30% of all of men’s product. Worked closely with cross-functional team to maintain company’s goals and initiatives.

Oversaw/designed the development of the Men’s lines for multiple in-house and licensed brands, as well as the print and graphics. Determined general direction of design concepts for each season and directs design team accordingly. Maintained constant communication with licensor for clarity in brand imaging and strategy. Traveled globally for trend shopping and in factory production work. Presented seasonal product and trend direction to the CEO, as well as brand owner’s. Helped build successful new inhouse brands that now make up 30% of the men’s assortment.