Michael A. Alvarez: Brand Marketing & Sales Manager / Product Development in Miramar, FL

Soft Goods Buyer

• Responsible for Simbi product development and the creative fashioning of clothing pieces and accessories. Provide website development, maintenance/updates. • Traveling and planning budget for all of the international organization’s marketing strategies, particularly during tradeshows, such as Surf Expo, Miami Swim, and Swim Collective. • Provide social media content and marketing communications. Assist in sales work with VIP accounts, including custom products for Whole Foods account. • Build and direct strong alliances with the communications, public relations, and marketing staff for better tactical and strategic brand positioning in North American, Caribbean and Europe. • Chart reports providing key knowledge about the action sports industry based on experience and emerging trends. • In a four month period, created a new POP display, marketing material for the display, and the hangtag itself.

• Spearhead daily store operations, including inventory control, localization buying, and implementing the positioning strategy of the company and its products. Generated an increase in sales over $250,000 for introducing the TOMS footwear brand in store; a 40% in women’s swimwear for Body Glove brand, and Vans clothing for men, which continually sold out during the trend. • Oversee the effective training and hiring of up to 15 employees at a given time, while relaying target sales goals and improving customer service via comment cards and secret shopping reports have consistently averaged 88.5 out of 100 in satisfaction (Three of which I have personally received 100). • Design and maintain original window themes and merchandise displays according to company and vendor guidelines for an attractive store appearance. • Traveling to provide assistance for opening and remodeling of new and current stores. • Enhance design of social media presence via E-blasts, Instagram, Facebook, and Twitter for improved customer following during district events for TOMS footwear (One day Without Shoes), TOMS footwear (Style Your Soul), and Vans footwear (Beach Clean Up Day).

• Assisted media department with content writing and ideas for the website, blog, social media, and sales/ marketing. • Coordinated event planning and execution for trade shows and other key events. • Managed project resources for campaigns to support lead generation efforts. • Successfully launched the eco-friendly and handmade SIMBI Clay bracelet line and Surf & Turf / Trendy collections with a high profit margin. • Developed customer follow up protocol with tailored emails, social media, and phone campaign program. Prepared and delivered training materials.