Michael Belfrage: Marketing / Sales Manager in San Clemente, California

• Lead sales and marketing efforts, overseeing brand development and communication strategies, which contributed to securing $10M in annual bookings. • Work with key partners and distributors to execute high-impact brand activation events, creating memorable customer experiences and strengthening brand presence. • Oversaw sales and marketing efforts focusing on North America and Canada, including building out and managing brand integrations and partnerships for snowboarding tours. • Drove a comprehensive revamp of the company website, significantly increasing visitor traffic and enhancing online engagement.

• Drove global marketing and brand strategy, orchestrating campaigns across multiple international markets (including North America, Europe, and the Asia-Pacific). • Executed omnichannel brand/product marketing initiatives, including data-driven digital campaigns, content marketing, SEO, social media management, influencer outreach, email marketing, and print campaigns. • Achieved a 44% increase in social media following within a year by implementing online communication strategies, overseeing website management, site launches, and engaging product campaigns. • Led all public relations activities by crafting and distributing press releases, securing product reviews, and building relationships with editors and industry publications. • Fostered and managed strategic sponsorships, such as the seasonal collaboration with Mt. Baker Ski Area to create a unique product line for retail and promote the Legendary Bank Slalom event. • Collaborated with the VP of Sales to set and achieve sales targets, effectively selling seasonal product ranges into key accounts and driving revenue growth. • Directed the Global Athlete team, establishing strong relationships with brand ambassadors and key industry influencers to secure endorsements, generate engaging content, and enhance brand engagement.

• Directed all marketing, branding, and media relations functions, overseeing a $1.2M budget while recruiting, training, and leading a team of 4. • Led innovative omnichannel marketing campaigns as well as critical brand partnerships and activations. • Guided the digital marketing team in executing data-driven campaigns, content marketing, SEO, social media strategies, influencer collaborations, and email marketing. • Boosted annual season pass sales by implementing ticket campaigns that attracted new customers and retained existing ones. • Championed global marketing initiatives for the Audi Q7 model rollout in the southern hemisphere. • Transformed and enhanced the seasonal Hotham Magazine and all associated marketing materials for the 2016 season.