Michael Kirksey: in Katy, TX
Michael Kirksey
Katy | United States
Skills
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Industries
Bike
Run
Health & Fitness
Summary
Activity
Projects
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Work experience
SEIDIO, INC. / SEIDIO ELITE, INC.
GRAPHIC DESIGN LEAD | 03/2012 - 01/2020
• Graphic Design Lead for concept development, design, layout, execution of marketing materials using desktop publishing programs, including: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro.
• Designed direct mail campaigns, newsletters, signage, and online banners.
• Managed the design layout, photographs, and updates of the Seidio Elite website through Shopify.
• Collaborated and supported all departments by incorporating graphic design needs into brochures, advertisements, and web pages.
• Produced photographs in house and in the field. Items photographed were phone cases, power banks, wireless chargers, wireless speakers, smart home chargers, Bluetooth headphones, cables, and packaging. Photographs included lifestyle settings.
• Edited camera raw images using Adobe Lightroom and Photoshop. Provided output files for use in brochures, catalogs, magazines, social media, and trade show banners.
• Updated and designed new catalog pages using InDesign.
• Assisted in packaging design and layout.
• Utilized KeyShot, a 3D software and rendering animation software, to aesthetically decorate phone cases and accessories with color and texture. Part files were provided by engineering.. These images were used in brochures, catalogs, social media, and trade show banners.
• Created product information videos for YouTube using Panasonic Full HD HC-V700m video recorder.
• Precisely measured the dimensions of phone cases and accessories for logo placement using a caliper for the UJF-3042Mk11 EX Mimaki UV-LED inkjet printer and dxf files for the 30w fiber laser engraving machine. Developed print templates to ensure accuracy of logo placement during printing.
• Trained individuals on the use of Adobe Illustrator.
• Facilitated product comparison and advertising during trade shows including: Consumer Electronic Show (CES) and Promotional Products Association International (PPAI).
• Created brochures and display designs for trade shows, ASI – Orlando (2019), The PPAI EXPO – Las Vegas (2019), ASI - Fort Worth, HALO - San Antonio (2019), HPPA – Cool Stuff – Houston (2019), SAGE Showcase (2019), PPAI – EXPO EAST (2019), ASI-Show Chicago (2019), SAGE – HOT STUFF EXPO (2019), CES – Las Vegas (2016), CES – Las Vegas (2015), CES – Las Vegas (2014)
• Provided inputs and ideas for booth layouts for trade shows.
• Lead weekly meetings with agencies to ensure brand efficiency across all channels.
• Worked with agencies Blog for Brands and Agency Underground:
o Portrayed the vision of our company.
o Provided art direction with story boards.
o Selected models for agency photo shoots.
o Collaborated with Agency Underground by providing assistance on some photo shoots as needed when on location in Houston.
o Inspected and retouched all image files from agencies prior to submission for production to ensure accuracy.
• In addition to the company’s websites, the products were marketed on Amazon, Best Buy, Facebook, Instagram, Twitter and Walmart websites, plus in magazines (Dealerscope, Esquire, Jamaica Observer Limited, Wifi Hifi, Wired).
• It is noted that the outputs from my work products were utilized by the company’s subsidiary in Taiwan, for its marketing program.
Education history
Stephen F Austin State University
Bachelor of Fine Arts | 2006 - 2010
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