Michael Mitchell: VP of Marketing in Blue Ridge, Georgia

Led the overhaul of the marketing framework and Go-To-Market (GTM) strategies for SaaS products focused on logistics and driver management, significantly improving lead generation by 55% and increasing monthly recurring revenue by $10.4k ● Developed product messaging and sales collateral that aligned with customer pain points and buying criteria, ensuring clear communication of product value

I have intermittently provided fractional marketing leadership to growth-stage SaaS and tech companies.

Orchestrated global marketing strategies for a cloud-based risk management platform, targeting key B2B segments in multiple regions, including the U.S., U.K., E.U., and Australia ● Conducted market intelligence activities to understand customer challenges and competitive positioning better and align with content strategy ● Built a high-performing global marketing team that exceeded the MQL goal by 30% in 2022 with $3.1M in attributable pipeline add and $416k in revenue

Rebuilt the marketing plan and deployed revenue-focused marketing tactics targeting customers and prospects, including email, SEO, SEM, and virtual events ● Implemented a product-led growth strategy derailed by COVID

Conducted extensive market and competitive analysis to expand Listen360's Serviceable Obtainable Market ● Performed win/loss analysis to gain additional market insights and trends ● Hired and mentored a team of five high-performing marketing professionals ● Developed and executed a comprehensive Account-Based Marketing program, resulting in an average YOY increase of 40% for new business revenue ○ Increased average annual contract value by 25%

Kahua was still in startup mode; I was hired to lay the foundation for demand generation. My primary focus areas were developing and refining go-to-market messaging, content creation (e.g., case studies, white papers, videos, etc.), website revamping, and event marketing.

Fulltime 1/2015 - 6/2015 ● Built a direct marketing program relying on digital and event marketing to create awareness of Prevalent and generate marketing-qualified leads ○ Attributable pipeline creation of $1.5M ● Conducted market and competitive analysis ● Developed a content strategy and messaging that resonated with the target market

Developed digital and event marketing programs that established Compliance 360 as a