Michael Rasmussen: Media Administrator in Cincinnati, OH
Summary
Activity
Projects
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Work experience

Luxottica Group
Media Administrator | 11/2016 - Current
• Worked with Media Team to create/plan/buy/revise media authorizations from Q3-2016 to Q4-2017 resulting in over $17 million in media purchases across Pearle Vision, LensCrafters, Sears Optical, Target Optical, Sunglass Hut, Oakley and Ray-Ban
• Accepted/reject/amended media purchases relating to spending flowcharts while updating brand marketing trackers
• Assembled data for Luxottica brands across multiple analytical platforms for brand data research/trend forecasting
• Updated media content on brand pages, promotions and locations while approving/managing brand requests
• Worked with Yext/Google teams weekly to ensure data fluidity across all brands and platforms
Agar Marketing
Advertising/Marketing Assistant/Brand Ambassador | 01/2014 - 11/2015
Collaborated with the creative team on designs for Hoist’s Summer 2016 advertising campaign
• Created photos/flyers and assisted in managing/updating Old Flame Records’ website
• Developed media for Agar related clients/shows/events
• Facilitated the event production team in the development of brand campaigns and events
• Correspondent between brands and businesses for brand activation and campaign research including: Procter & Gamble, Bunbury Music Festival, Toyota, Ubahnfest, Cincinnati Fountain Square and many more
Noyce Productions
Owner, President | 01/2014 - 09/2015
• Founded and branded apparel company that offers distinctive apparel uniting fashion and lifestyle.
• Successfully trademarked logo and trade name with U.S. Patent and Trademark Office protecting intellectual property.
• Established Internet presence, working with IT experts to develop NoyceApparel.com website and application.
• Created Spring, Summer, Fall, and Winter collections producing over 30 designs.
• Apparel represented by more than 20 entertainers and athletes internationally in magazines and social media sites.
FlowHio
Manager/Promoter/Artist | 06/2013 - 10/2014
• Managed two award-nominated artists and producers to create, record and preform songs on a set touring and recording schedule utilizing time management and supervisory skills.
• Collaborated nation wide and internationally with a diverse group of artists and producers from Toronto, Hong Kong, the U.K., and Spain to form promotional campaigns for songs and album releases ¬¬¬¬both on- and off-line.
• Developed promotional artwork for producers and entertainers including t-shirts, merchandise, album covers, stickers, and flyers effectively communicating brand images.
Cooney Faulkner & Stevens
Communications Specialist | 01/2014 - 03/2014
• Formulated and provided updates to firm’s social media and partner sites including Facebook, Twitter, and LinkedIn as well as managed the firm website and radio broadcasts.
• Illustrated brochures, flyers, articles, and advertising development for more than 15 various events and topics.
Michael Rasmussen Designs
Freelance Creative Designer | 05/2008 - 12/2013
• Edited and designed Summer 2014 edition of Worthwhile Journal, a European music and fashion web publication that received over 100,000 web hits.
• Created company logo and workwear, templates, and mockups using Adobe Photoshop and Illustrator for Chief Marketing Officer of leading sales technology and consulting company.
• Conceptualized and customized apparel for 4 established companies and ventures.
• Studied under renowned artist to develop artistic skills and commercialize art as final product resulting in a gallery of over 30 original art pieces displayed during Final Fridays at the Cincinnati Pendleton Arts Center and a centerpiece art display at the Cincinnati Union Terminal to benefit charity.
• Developed 25 original skateboard designs and 20 T-shirt designs, 3 of which were commercialized. Presented designs at professional skate competitions. Submitted custom park designs for Loveland, Ohio skate park (2004) and assisted in raising over $54,000 to benefit the construction of the skate park.
Education history
University of Cincinnati
BA of arts and sciences | 2010 - 2015
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