Michael Rodriguez: in Portland, OR

Responsible for all department analytics via Scarborough. Utilized data to develop business cases for sales team to pitch potential new sponsors. Supported activation team with various contractual obligations including crafting partner fulfillment guides, managing annual mass merch autograph signing of 350+ items, overseeing execution of multiple sponsored sweepstakes, producing a partner radio script, et. alia. Drafted and presented a business solution for how sponsors can be involved in a new Jaguars stadium district planned to begin construction in 2020. Drafted and presented a business case for implementing a predictive gaming platform and how sponsors can be integrated.

Directed the execution of premium, accurate and on-time product image creation from line plan to retail for NFL, NBA, MLB & NCAA, publishing roughly 17,500 images per qtr. Managed the image creation process including line plan management, data reconciliation, image asset procurement, image capture process, post production and quality control, resulting in 99% image completion for all seasonal inline product. Collaborated closely with Nike key accounts (DSG, Fanatics, Team Shops, NFL, NBA), product line managers, sales directors, production artists and category information analysts using data, product, material, and color and graphic information to resolve image discrepancies, product questions and quick turn requests, resulting in increased image output and accuracy.

Drafted and pitched two brand identity projects and two website builds securing three new clients. Nurtured all client relationships, project management responsibilities, billing and hired/oversaw team of freelancers. Delivered projects on time and on/below budget. Completed a website for CPSI -20% below budget to the delight of the client.

Executed digital and social media campaigns, integrated marketing programs, events and advertising initiatives for HOKA ONE ONE and Sanuk, helping grow HOKA’s total organic social following by 29%. Created weekly reporting format in order to present analysis of insights tied to social media campaigns and objectives, resulting in identifiable positive impact on ROI contributed by Avenue. Provided strategic insights and professional marketing advice to help achieve short and long-term goals for clients HOKA ONE ONE and Sanuk. Supervised a small internal and freelance team, and led all efforts to meet client deadlines and goals via in-depth social media marketing knowledge, exceptional time management and organizational skills, effective communication and operating as a team player.

Proactively cultivated and leveraged multiple client relationships to secure long-term/additional financial commitments, ultimately generating the most profitable client at the firm. Managed client projects from conception to completion for a wide array of clients (including ski resorts, national automotive dealers, restaurants, home improvement organizations, chiropractors and events) delivering measurable results pertaining to their goals and objectives. Guided PPC and SEO strategy for a national used car dealership that yielded a 30% increase in PPC leads YoY. Organized creative staff and production teams to develop and set production schedules for current and planned projects resulting in efficient workflow on-time work. Strong customer service skills and ability to work in a dynamic team environment. Computer-literate with proficiency in CMS, multiple PM software tools, Google Analytics, Google AdWords, Excel, Outlook, Word, and PowerPoint