Michael Thompson: Business Unit Director in Boulder, CO

Oversaw all global footwear category management across Lifestyle & Performance categories as we led with innovation, culture, the outdoors, & authenticity being at the heart of the process. Responsible for product direction & seasonal storytelling to drive broad customer and consumer adoption. ● Led a six person global product management & merchandising team responsible for setting the strategic vision, overseeing the product creation process, & ensuring consumer right assortments within the global marketplace for the Performance, Lifestyle, & Youth footwear businesses ● Reset the overall category strategy with a focus on driving authenticity through scaling innovation, focusing on key classifications, & optimizing a global marketplace strategy ● Developed footwear collaboration strategy with key internal stakeholders, to bring authentic, brand relevant, energy moments to market thru new & existing franchises ● Structured the optimal product lines across the portfolio of businesses, resulting in revenue growth of 51% & margin improvement of 350 bps between CY19 & CY22 ● Facilitated global product launches & brand messaging with Brand, Sales, & Regional Merchandising teams

Oversaw all global footwear category management across Lifestyle & Performance categories as we led with innovation, culture, the outdoors, & authenticity being at the heart of the process. Responsible for product direction & seasonal storytelling to drive broad customer and consumer adoption. Led a six person product management & merchandising team responsible for setting the strategic vision, overseeing the product creation process, & ensuring consumer right assortments within the global marketplace for the Performance, Lifestyle, & Youth footwear businesses Reset the overall category strategy with a focus on driving authenticity through scaling innovation, focusing on key classifications, & optimizing the product creation calendar Structured the optimal product lines across the portfolio of businesses, resulting in revenue growth of 51% & margin improvement of 350 bps between CY19 & CY22 Collaborated with heads of Product Design & Development to ensure our teams are working effectively together Worked closely with Consumer Insights Team to ensure product creation teams are uncovering necessary information & immersed in key consumer insights Facilitated global product launches & brand messaging with Brand, Sales, & Regional Merchandising teams

Responsible for product strategy, innovation pipeline, merchandising, & business planning for the global footwear, apparel, & essentials categories. Led the global product creation process & teams from concept and briefing to commercialization. ● Managed & led a team of 4 product line managers, 1 product line coordinator, & 2 advanced innovation personnel ● Defined and led the overall business strategy and operations for the Global Apparel, Footwear, & Essentials businesses ● Built & guided multi-year product pipeline, strategy, & implementation for advanced innovation

Responsible for product strategy, merchandising, & business planning for the global footwear, apparel, & essentials categories. Led the global product creation process & teams from concept and briefing to commercialization. Managed & led a team of 4 product line managers, 1 product line coordinator, & 2 advanced innovation personnel Defined and led the overall business strategy and operations for the Global Apparel, Footwear, & Essentials businesses Built & guided multi-year product pipeline, strategy, & implementation for advanced innovation Led cross-functional leadership team in new product creation process, resulting in 6 month reductions in calendar to be closer to market

Responsible for leading & managing all elements of the product creation process for the global apparel & footwear division. Defined & established category product vision, strategies, & seasonal initiatives, all designed to reach revenue/margin targets, & long-term strategic priorities. ● Re-launched road & mountain bike apparel categories: recruited team, re-focused & re-energized product line, while nurtured innovation & team culture ● Led PLM teams to assure key initiatives & strategies were aligned across categories throughout the season ● Selected to participate in the company's "Executive Leadership" program, used to identify future directors & chief officers

Responsible for leading & managing all elements of the product creation process for the global apparel & footwear division. Defined & established category product vision, strategies, & seasonal initiatives, all designed to reach revenue/margin targets, & long-term strategic priorities. Re-launched road & mountain bike apparel categories: recruited team, re-focused & re-energized product line, while nurtured innovation & team culture Worked closely with Brand, Sales & Operations to strategize product launches & brand messaging Led PLM teams to assure key initiatives & strategies were aligned across categories throughout the season Selected to participate in the company’s “Executive Leadership” program, used to identify future directors & chief officers

Led the strategy, planning and creation of the Project E:Motion footwear product line. A consumer & marketplace expert, translating knowledge into product insights & innovations, while growing market share & achieving business goals.

Led the strategy, planning and creation of all styles in the global product collection. A consumer & marketplace expert, translating knowledge into product insights & innovations, while growing market share & achieving business goals. Responsible for leading global product line/category from brief stage through design, development, product introduction, and sell through Collaborated with global Go-To-Market teams to create cohesive sales & marketing strategies & deliverables that support seasonal product initiatives Translated consumer insights into compelling global product assortments that served the needs of our geography partners

Developed focused long-term product line architecture with a new global footwear platform, resulting in an innovative, consumer-centric product collection

Led teams from design, development, sourcing, & operations through seasonal product creation process Developed focused long-term product line architecture with a new global footwear platform, resulting in an innovative, consumer-centric product collection

Managed the development of all global footwear lines from initial concept to production commercialization.

Managed the development of all global footwear lines from initial concept to production commercialization. Worked extensively with design, product management, & development to execute all seasonal footwear projects

Assisted product development of entire backpack, sleeping bag, tent, bottle pack, & apparel lines from initial prototypes to final production