Michael Vetrone: Designer / Marketing Specialist in Oceanside, CA

Brand company, design clothing and coordinated marketing assets • Growing and managing Instagram account to over 25,000 followers from inception • Photograph, process, and edit consistent marketing and product photos • Prepare and run trade show booths • In 2018 raised total orders by 18% and total sales by 14% over 2017 • Facilitate production and fulfillment processes on a daily basis within tight deadlines • Work with multiple vendors to ensure best Cost of Goods Sold • Create and schedule email marketing campaigns with an average open rate of over 30% • Manage satisfaction and retention to a base of over 3900 customers

Manage multiple projects at once between sub-contractor and in-house work in order to meet tight deadlines • Strategize and execute proposals, over 100 to date, for Gensler, Vans, The Irvine Company, Dollar Shave Club, Joe’s Jeans, Riverside Community College, Red Cross and more • Design logos, websites, clothing, product packaging and marketing materials for clients using Illustrator, Photoshop, and hand drawn • Lay out eye-catching content on InDesign to clearly and visually represent the clients ideas • Collaborate with clients to develop aligned social media, marketing and brand strategies • Produce professional pursuit videos for Skanska, Hasbro, Vans and more • Create creative, unique and engaging beer labels, over 40 to date, for breweries such as New World Ales and Hapa’s Brewing Company Industries Including: Construction, Automotive, Beer, Real Estate, Furniture, Architecture, and more

• Worked closely with sales to create professional workspace proposals from the ground up • Took control of theming of proposals to reflect the clients’ needs • Designed marketing materials including business cards, vehicle wraps and promotional items • Helped mentor a graphic design intern to facilitate projects

• Worked with Business Development to create marketing assets • Helped design and assemble proposals • Designed internal marketing materials including newsletters, posters and event logos