Michel Murciano: Integrated Marketing Leader | Driving Brand Growth through Creativity, Strategy, and Authentic Storytelling | Outdoor Lifestyle and Action Sports Specialist in San Diego, California

• BUSINESS DEVELOPMENT; Pitched and developed new client partnerships and content ideas. Expanded BDO’s portfolio by creating new client category channels, generating untapped revenue. Secured the largest client contract of $300K in 2022. • CLIENT STRATEGIST; Developed client strategies and integrations based on goals and budgets. Maximized brand partnership profitability while ensuring premium asset delivery. Led a multifaceted approach to brand/partner integration, meeting traditional media needs and serving as a creative resource. • CONTENT/ SITE MANAGEMENT; Implemented seasonal go-to-market editorial plan as Publisher and Editor. Increased editorial cadence from bi-weekly to daily. Collaborated with the Technology Director and developers to enhance the site’s UX/UI on Word-press, wire-framing and relaunching the site. Managed in-house team and contributing writers. • AUTHENTICITY & CREATIVE DIRECTION; Oversaw content development and accuracy to engage media channels and angling communities. Served as the brand’s expert on West Coast saltwater fishing.

• CONTENT MANAGEMENT; Create, concept, ideate, produce and distribute brand and product content based on go-to-market planning, seasonal needs, and budget for National and International Marketing endeavors. Activate content through multi-channel distribution via digital, e-comm, social media, and paid/ earned/ owned platforms to fortify brand culture, PR, and launch campaigns. • MEDIA MANAGEMENT; Manage partnerships, purchasing, asset trafficking, and budgets based on the fiscal calendar, specific to the NIXON outdoor channels. Negotiated media placement and spending in paid digital, social, out-of-home, and print media. • EXPERIENTIAL MARKETING; Planned and curated brand event activations to elevate brand equity through tangible experience storytelling around seasonal product launches, sales efforts, and branding needs on a National and International level focused on brand, B2B, and B2C business. Budget range from modest regional activation to multi-territory International events. • PRODUCT DEVELOPMENT; Consult in the product development cycle for in-line products and capsule collections, serving as the in-house voice of authenticity to ensure the product is geared and functionally designed for the consumer segment and on-brand for the action sports and outdoor market. • TALENT MANAGEMENT; Secured and negotiated terms and contracts for a multi-channel talent roster of endorsement within art, board-sport personalities, and more.