Michele Slobin: FOUNDER + CREATIVE DIRECTOR in Canton, MA

Boutique design agency developing fresh and original initiatives for performance and lifestyle brands Specialties include: New business development, brand evolution, design strategy, visual brand identity, print and digital collateral, psychographic profiling and product design http://www.gryphondesignstrategy.com

Leader of global sport, outdoor and lifestyle apparel for Reebok Developed a Global design center with over 60 product and graphic designers in US, EU and AP

Led Men’s, Women’s and Kids’ sport, basics and outdoor apparel (including yoga, running, training, tennis) Spearheaded Women’s initiative in global apparel and footwear, redefining brands’ aesthetic and increasing sales by 22-36% worldwide

Brand-builder for Nike’s largest retail partnerships, creating strategic market differentiation for Men’s,Women’s and Youth (active life, yoga, basketball, core, running, training and dance). Identified untapped market share through user/athlete interviews and drove innovation to ensure Nike had “best in class” products.

Led design for Men’s wovens, knits, sweaters, outerwear and travel/outdoor apparel Managed and grew most profitable categories of company with specialization in men's wovens, yarn dyes, and original prints

Designed Men’s golf, active sport, outerwear and knits