Mick Victor: Creative Director

As Creative Director at I MOBIUS, I've had the opportunity to work with an extensive range of clients across numerous industries and disciplines. I work with agencies, corporate and private clients. I am usually engaged in the very early stages of a project, responsible for setting the tone and framework and then seeing all elements through to delivery. My skills include brand development and design, copywriting, photography, video, web, social media, and sound. I have a solid mastery and commitment to responsible project budgeting and detailed timeline reporting. Video|Film|Sound Producer Knowledgeable and experienced in media production, I worked in a lead writing / producing role for the Consumer Electronics industry manufacturers as well as other high technology related companies. Video and film productions were also developed for large, live presentation applications and extended to print. Senior Manager Advertising & Public Relations Pioneer Electronics Promoted to manage advertising and public relations for the automobile and mobile divisions, I was responsible for managing a twelve person internal team to oversee all outside agencies developing media plans, print and television advertising, press conferences, product placements and reviews, and Pioneer sponsored programs including three major divisions in auto racing, athletics, and various US regional programs centered with key Pioneer accounts. Manager Product Training Pioneer Electronics All Product Training for Pioneer's entire product line was facilitated through the Product Specialist Program. Managing 52 specialists across the US, I was able to innovate the style and content of the product and sales information presented to an extended US network using video, print, dealer presentations and multiple discipline trade show applications. The Product Specialist program I built has been duplicated multiple times in the electronics, music and gaming industries. Creative Project Development Sample Projects Harbor Associates I worked with Harbor Associates, to develop a new brand for a commercial office property in Los Angeles. For a complete renovation we established their target audience based on the cache of the anchor client who would remain. I submitted 8 potential brand concepts from which one was chosen and fully developed to assist in guiding the work of the design team. At the client's request I remained with the project to develop corporate on-line and print messaging as well as all interior/exterior wayfinding for the property. Hudson Pacific Properties As Lead Creative Strategist I worked with a 6 member team, in the research, naming, positioning, and ID program development for a 12 acre creative campus in West Los Angeles, CA. With over 250,000 square ft of tenant space, the positioning was targeted at global companies in the media, gaming, and entertainment industries including MicroSoft, Hulu and Disney. Day to day work involved unifying the input and requirements for the property's development firm, property leasing team and project architects. Ingram Micro I was asked by Ingram Micro to develop and conduct a study assessing their Creative Services working process for initiating and progressing their 300+ projects per month forward. Also included was an evaluation of technical assets and their effectiveness in contributing to production, delivery, archiving and day to day access of their content. Over 35 people were interviewed. The study results and recommendation were successfully implemented into Ingram Micro's new creative agency centered in their Southern California. global headquarters. Prive Healthcare I MOBIUS was asked to develop a concierge level of care for celebrity and international patients who demanded a high level of privacy and discretion. I MOBIUS developed the company name, the company positioning, all copy, photography, presentation materials and on-line presence. The company gained strong market traction immediately and has succeeded both in the US and internationally in establishing themselves as the preferred source for high value private care. Pioneer Electronics USA Inc A nearly three year project began in 2010, partnering Pioneer, the premier sound and picture equipment developer with top feature film directors, recording engineers, artists, film, film composers, and cinematographers, to learn the critical elements of their craft in the movie making process. Beginning in Los Angeles, production work then traveled to George Lucas' studios in Northern California, then to London Air Studios and ultimately back to LA for all post production. The result was eight extended video segments used in multiple applications giving the Pioneer audience an inside view of the efforts required to preserve the concept and crafts embodied in the making and presentation of feature film. NASDAQ I MOBIUS was the sole creative agency granted access to NADSAQ's headquarters facility in NYC for data technology alliance marketing. Our goal was to produce 3 short films that dramatically illustrated the prominent role of NASDAQ in the trading and commerce world. The 3 films were subsequently adapted by NASDAQ's ad agency as broadcast support for their national ad campaign. Creative Project Development

My work with Environ focused on extending the firm's creative voice in their work for clients, bringing more life and clarity to an idea, a brand, a building or a space. My set of skills enabled me to better define the client brand and then build a visual and messaging framework to assist the design team in delivering effective launch and progress presentations to the client. My work at times also continued in creating the strategy and creative direction for the client's corporate messaging.