Mike Burgos: Owner + Chief Creative Officer in San Diego, CA

Swagtastic Clothing Co. is a fashion brand based in San Diego, California. We built our brand to allow you to express your unique personality, voice, and individuality with attention-getting designs, unexpected, relevant messaging, and on-trend fashion to allow your confidence and personal brand to stand out in the crowd of sameness. Rock Your Swag! www.SwagtasticClothing.com

Reporting to the CEO, I served as E-Commerce Creative Lead for MedCline.com, managing Art Directors, UX/UI, Copywriters, and contract talent, evolving brand presence and aligning creative strategy with business objectives to drive D2C sales. Working closely with Developers, Marketing, and external agencies, I led the ideation and execution of data-driven, human-centered design across all web, digital, video, and paid social, driving discovery, engagement, and trust for end-to-end customer experiences.

As Head of Creative for the in-house agency, I navigated creative strategy, visual design, messaging, brand evolution, and integrated, multi-channel digital marketing campaigns in the health care, fitness and wellness spaces for a branded house + house of brands. Key Achievements: • Directly impacted revenue growth from $265 - $700 million • Built a team of 15 made up of Designers, Writers, and Production Managers into a World-Class Creative In-House Agency • Worked closely with UX/UI + Developers to create end-to-end customer experiences across all web, digital, social, experiential, video, and traditional at the strategic and executional level • Garnered 125 Creative + Marketing Industry Awards

Reporting to the Vice Chancellor of Communications, I hired, managed, and mentored a team of 10 Designers, Writers, and Production Managers. I drove creative strategy, vision, and execution for all digital, web, paid social media, TV, and traditional channels, supporting nine affiliate universities. Key Achievements: • Increased leads, admissions and university profitability • Elevated the quality of advertising through integrated design and messaging, with a strong focus on brand identity and creative strategy • Garnered over 50 Creative + Marketing awards, including 3 Emmy Awards for TV Commercials • Developed Paid Social Media campaigns that surpassed industry benchmarks (CTR+CPC) on Twitter and Facebook • Instituted new creative processes, fostering a collaborative culture, increasing efficiency and productivity • Restructured departmental hierarchy for career development, peer-to-peer leadership, and succession

Creative lead for the $3 Billion Jack in the Box brand, I was responsible for driving visual design, Jack personality and voice across all digital and tradition channels, including national ad campaigns, social media, OOH, direct mail, in-store decor, packaging, signage, uniforms, and corporate communication. Key Achievements: • Collaborated with branding agency to develop new logo • Led branding design efforts, developing brand elements used to create new building exterior design, interior decor, signage, Marketing and package design for new JBX concept • Hired, mentored, and managed creative team • Collaborated with Product + Regional Marketing Managers to support sales campaigns and new product launches