Mike Perez: in Oceanside

? Instrumental in successful launch and startup of San Diego and Newport Beach locations, including construction, design and IT planning ? Responsible for hiring and training of all managers for new restaurant locations ? Collaborated with COO, Executive Chef and Beverage Director to streamline operations, systems and training across 6 units ? Directly responsible for over $180k in increased profitability through restructuring of management format ? Accountable for general management of new restaurants during startup period, including P&L responsibility ? Supported business development initiatives to drive company’s long-term national growth strategy ? Aided COO in oversight of multiple locations.

? Tripled operational margins through focused initiatives resulting in over 20% sales increase with 70% flow-through to bottom line. ? Designed and implemented the operational systems for three different restaurant concepts ? Assisted in the Menu Development & Culinary Leadership by developing and updating menu selections ? Served as key liaison between Ownership and restaurant management teams, communicating each concept's philosophy, mission statement and brand identity to ensure operational and cultural consistency ? Assisted in the design & implementation of local trade area marketing strategies including the development and use of social media tools to effectively keep top of mind awareness with our core/loyal customers ? Provided front-line public relations management for all guest concerns and issues not solved at the unit level

? Created and developed restaurant concept and associated business plan, then led successful startup and operation of concept, until ultimately selling concept at a 80% profit to initial capital investment ? Increased sales revenue by 10% in each year of ownership (4 years) ? Maximized profitability by rigorously focusing on cost management and efficiency gains, resulting in consistently outperforming competition in operating margins on both a local and national basis by 80 – 90% ? Drove brand awareness by spearheading community involvement initiatives, marketing strategies and responsible budgeting ? Produced and implemented all restaurant systems, policies & procedures ? Received multiple local and regional awards, including Best New Restaurant and Best Mexican Restaurant