Mike Silcher: Senior Graphic Designer | Creative Director in Santa Cruz, California

As a Graphic Production Artist—Flex at Hogarth Worldwide, I collaborate with a team focused on global digital asset production, specializing in high-end UI standards for the retail environment and shaping the overall digital experience. My primary responsibility is to create high-quality image assets for user interfaces, ensuring they meet resolution and localization standards to effectively serve local and global audiences. I work closely with team leaders, producers, art directors, and designers across different departments to tailor UI assets to specific project requirements, contributing to a diverse range of interactive projects. Additionally, I assist in developing tools and establishing tracking systems that improve organization and streamline workflows. When faced with technical challenges, I address them directly and implement strategies to ensure we meet tight deadlines. My commitment to delivering exceptional results is vital to our team’s success and to achieving our overarching goals.

As a Senior Graphic Designer and Creative Director, I engage deeply with clients to refine and elevate their brand identity. My professional focus spans various projects, including brand design, art directing product and lifestyle photography, strategic advertising campaigns, retail and trade show signage, packaging design, and developing print and digital marketing collateral. I manage the entire design process, from initial conceptualization to final production, ensuring a cohesive and impactful brand presence in the marketplace. My role encompasses comprehensive oversight of design elements and art direction to optimize visual communication and brand strategy.

February 2013 to July 2014 (4 years 1 month) As the Senior Designer at Bay Photo Lab, I rebranded to raise the visibility of one of the top Professional Photo Labs in the US, marketing to Wedding, Portrait, and Nature Professional Photographers. This included projects from initial concept creation to final execution, applying to magazine advertisements, cohesive branding, and displays for multi-scaled trade show exhibits with coordinated collateral, annual product catalogs, and promotional flyers. Art Directing assistance with the staff photographers to organize the creative strategy of the stylization of products (Metal Prints, Acrylic Prints, Wood Prints, Framed Prints) ensured the team succeeded in ”getting the shot.”

As an in-house Junior Graphic Designer for Nordic Naturals, a leading brand in the Omega-3 Fish Oil brand, I managed a diverse range of design initiatives. My role encompassed the entire design workflow, from ideation to execution. I developed magazine advertisements and in-store and trade show signage that effectively communicated brand messaging. Additionally, I designed packaging displays and catalogs, focusing on usability and consumer education. I also produced promotional materials for events and various print collateral to inform retail customers, healthcare professionals, and patients about our products and their benefits.