Miriam Carbó: Content Creator & Photographer in St Helena, California
Summary
Activity
Projects
Work experience
Self-employed
Content Creator and Photographer - Freelance | 11/2023 - Current
Creating new storytelling and visual journeys for various clients across the United States has opened up new creative avenues for me as a content creator and photographer. This work has helped expand my creativity and artistry. I have had the privilege of collaborating with esteemed clients such as Four Seasons Oahu, Four Seasons Napa Valley, Elusa Winery, among others.
Four Seasons Resort and Residences Napa Valley
Marketing and Communications Manager | 03/2023 - 11/2023
• Define and create multi-platform strategies that support business and brand reputation goals.
• Social Media, Content & Visual Creativity Management across all newtoworks that ensure a cohesive message and visual bran identity. Goal: Ensure a growth in audience, engagement and community.
• Graphic Design to elevate guest experience and sales ventures.
• Graphic Design in key assets for digital and social media porpoises .
• Plan and implement long-term digital marketing strategies for all our clients, including content, marketing campaigns, and ongoing content development plans.
• Paid Media, Paid Search and Display Ad creative assets, strategy and campaigns.
• Generate Media Relations with Influencers, Journalist (esquire, Condé Nast, CBS…) and magazines to promote and position the resort in the specific market.
• Public Realtions and Brand Reputation Management.
• Strategy development with the goal of organic community growth, and paid media in different
platoforms like: Linkedin, Facebook, Instagram, Printerest , Google Analytics and Ads.
• Design and development of Email marketing campaigns and newsletters.
• Creation of Campaign Inspiration and Creative Director for photo shoots, campaigns and Video Assets.
• Problem solving, new challenges and positive attitude towards a pressure and demanding environment.
The Reserve Agency
Founder and Relations Manager | 01/2021 - 07/2023
• Founder of a digital marketing agency specializing in creative services, serving clients from Europe and
the United States.
• Created The Reserve Agency brand, aimed at helping sustainable businesses promote and design
their brands.
• The Reserve Agency also developed a blog that promotes and shares information about sustainability,
environmental conservation projects, interviews with experts, and project diffusion.
• Managed and created visual content and photography for various occasions and campaigns.
• Oversaw Social Media, Content, and Visual Creativity across all networks to ensure a cohesive message
and brand identity. Goal: To drive growth in audience, engagement, and community.
• Developed and maintained the website, ensuring that all content was cohesive and coherent across
platforms.
• Designed key graphic assets for digital and printed products.
• Planned and implemented long-term digital marketing strategies for clients, including content
creation, marketing campaigns, and ongoing content development plans.
• Managed Public Relations & Press, including event creation and curating media visits and experiences.
• Executed SEO/SEM strategy tasks and tactics, including keyword management.
• Handled Public Relations and Brand Reputation Management.
• Developed strategies for organic community growth and paid media across various platforms, such
as LinkedIn, Facebook, Instagram, Pinterest, Google Analytics, and Google Ads.
• Led social media influencer activations and collaborations, ensuring that creative vision and content
were accurate and aligned with client expectations.
• Created and developed social media analytics, results, and metrics reports.
• Executed Email Marketing & Newsletters, including email campaign creation with accurate databases.
• Demonstrated problem-solving skills, embraced new challenges, and maintained a positive attitude.
Rica Design
Senior Marketing and Communications Manager | 11/2020 - 11/2021
• Responsible for the development of the Communications & Marketing department.
• Management of all the Marketing & Communication services of all clients.
• UX writter for all their technology products and projects.
• Creating communications structures building to sales for every project in development.
• Writing of analysis and results reports.
• Brand identity creation and development.
• As the Marketing director, decision making, management, and consutling with the entire team was my
day to day responsibility.
Casa Baldomero
PR, Social & Communications Manager | 08/2019 - 01/2021
• Social Media & Community Manager
• PR and Events creator
• Press Manager and Brand Management
• Organization of content, building the digital community, and creating effective digital marketing
strategies.
• Casa Baldomero became a client of The Reserve Agency once it was created.
• You can access the press pieces and work on my portfolio, far left corner of the document.
TippiHome
Founder | 11/2017 - 09/2019
Instagram de diseño de interiores y inspiración fotográfica. Esperamos crecer y hacer de este proyecto una oportunidad para aprender y crecer como personas
DeButis
Social Media Consultant | 01/2019 - 07/2019
Working as a freelance with a Social Media Consultant, in DeButis restaurant in Barcelona City Centre.
Let's do this!
Barcelona City Council
Marketing & Communications Intern | 01/2018 - 06/2019
• Intern for the Department of Urbanism, Ecology and Sustainability of Barcelona, Spain.
• Support for city wide advertising campagins, marketing, and PR.
• Learning and understanding the process of communications in a public institution in reference to an
international city.
• This gave me the opportunity to learn about the internal functions of one of the most proactive cities
in Europe in terms of climate change, sustainability, and new green technologies.
• Learn about the necessary practices that adress environmental factors to help urban centers to
move towards a more sustainable future.
• Support on film sets for various advertising campaigns.
• Organization of tasks for the marketing team and supprot on urgent projects.
• Management of the product supply chain for any and all marketing campaigns.
• Response to citizens as development of PR.
touchland
Community Manager | 01/2017 - 12/2017
- Community Manager for the social media: Twitter and Instagram. This last one manly.
- Organize the posts and find influencers to do some colabs with. Make sure Instastories was full of live and leave the essence on the profile.
- Responsible of the digital content: Create shooting to take pictures and have them as ours. The content of Touchland is all original and created by us.
- Photo-shootings: Lifestyle, product...etc
RACC
Sales Associate | 08/2014 - 12/2014
Oficina de plaza Artos Barcelona
Oficina Sagrada Família Barcelona
TAIS AZAFATAS
Hostess | 09/2011 - 04/2014
Trabajar como azafata es toda una experiencia. Diferentes firas durante el año!
GSMA
Hostess | 02/2014 - 02/2014
ERS international anual congress
Hostess | 10/2013 - 10/2013
Feria sobre investigación médica .
Grey Group
practicas | 04/2013 - 06/2013
Prácticas optativas de primer curso de publicidad y relaciones públicas, en Grey Group. Toda una grata experiencia. Aprendí mucho!
Education history
Blanquerna - Universitat Ramon Llull
Advertising | 2015 - 2019
Kings Hospital School, Dublín
Transition year | 2009 - 2010
Fert batxillerat
| 2010 - 2012
Sant Ignasi Sarria
Primary school | 1998 - 2005
Universidad de Los Andes
Certificate | 2020 - 2020
Sagrado Corazón de Sarria
| 2006 - 2009
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