Mollie Moore: Graphic Designer in Costa Mesa, California

Designed and Developed Global Headwear and Beach Accessories for Young Men, Youth, & Boys Categories, Assisted in SMU Designs where help was needed in Boardshort Department, and created Marketing collateral (e.g. Hangtags, Hat inserts) to enhance our Made Better sustainability line that informed customers of products environmental impact. Primary responsibilities: -Collaborating with Development and Sourcing teams in the US and overseas to refine and resolve product design, performance, costing, and manufacturing issues from tech packages through testing and commercialization. -Develop innovative materials and products that adhered to customer objectives and improved customer satisfaction. -Assisted in SMU Designs seasonally for Dick’s Sporting Goods exclusive boardshort range, working directly with DSG Buying team to meet their consumers needs. -Leading Mens headwear designs on several collaborations, including - Andy y Andy, 2022 Newport Beach Junior Guards, Corkcicle and Pacifico. Key Achievements: -Developed headwear for Season 4 of Netflix’s Stranger Things available Globally, involving 5 hats available online to fans, and ‘Pizza Boy’ Visor that can be seen worn by Argyle. -Developed innovative products that adhered to consumer evolving needs, such as expanding our sun protection line, surf headwear, and re-thought school accessories that included Apple AirTag pockets. -Broadened our Sustainability line across 3 categories by incorporating seasonal recycled boardshort fabric, and use of fully sustainable fabrics and materials, resulting in a 45% increase in sustainability for the accessories line. Skills: Quick Turnaround · Adobe Acrobat · Accessory Design · Digital Illustration · 2D CAD Drawing · Product Design · PLM · Tech Packs · Concept Development · Trend Research · In-store Marketing · Mac · Microsoft Excel · Photoshop · Deadline Management

Designed and delivered digital and printed-ready seasonal assets, including - Seasonal Bulk Retail Window Decals, In-Store Marketed POP (light-boxes, retail table signs, and fit charts), Vinyl Die-Cut Stickers, and Billboard Production. Additionally assisted in personalized event designs for Trade shows and Pop-up events varying from SXSW, Vestal Village x Coachella, Outdoor Retailer, and more. Primary responsibilities: -Creating Regional Event assets (digital/print flyers, social assets, and novelty items per event) for activations such as Whistler Blackcomb, Core Surf Shops, Vestal Village Coachella Pop-up, SXSW Pop-up booth, and Kokomo Puerto Rico Back-to-School. -Print Ready Assets: Seasonal Core-Retail Windows, In-Store Marketed POP (light-boxes, retail table signs, and fit charts), Vinyl Die-Cut Stickers, and Billboard Production. -Seasonal Digital Assets: Social Posts, Image Resizing, Event Flyers, Ads, and Image Retouching Trade show Assets: Posters, Signs, Layout Design, Event collateral. Key Achievements: -Designing the key logo for ROXY/Quiksilver Surf Camp, used on promotional materials and event assets for distribution. -Designed stickers for core-retailers to be sold across the region, selling out almost immediately and being requested for future buy-ins. Skills: Quick Turnaround · Retail Displays · Graphic Design · Product Design · Branding & Identity · Concept Development · Trend Research · In-store Marketing · Print Production · Photoshop · Deadline Management

Designed seasonal catalogues for MAINLINE FALL 2019 and SNOW/WINTER 2020 collections. Catalogues showcased key seasonal marketed styles with photos and descriptions, mock window and wall displays, and hero photos of seasonal merchandise for salesmen to distribute. Collaborated with the Head of Design, Marketing, and Snow teams to ensure campaign stories were effectively told while maintaining brand guidelines by designing digital and physical assets. Designed Visual Merchandise layouts of products for retail stores to follow using Adobe Photoshop. Skills: Concept Development · Marketing · Mac · Microsoft Excel · Photoshop · Deadline Management