Molly Blum: Director of Digital Marketing in Denver, CO

Managing and executing digital initiatives on behalf of a long-standing luxury jeweler in the Denver-Metro area. Working closely with the CEO and Executive Team to maintain and grow revenue from existing channels and spearhead new channel development, while maintaining a brand presence in an array of demographic markets. Primary Responsibilities Include: Managing in-house Digital Marketing team including oversight and support of team members, delegating projects and tasks, prioritizing departmental initiatives and fostering a positive work environment. Overseeing administrative responsibilities for the department and managing annual digital marketing budget, including ongoing invoice management and general administrative procedures. Creating digital campaigns for display, radio, email and social media. Oversight of all digital outlet content curation and design. Building analytic dashboards, tracking and reporting on digital initiatives. Refining and maintaining a strong brand presence through social media channels. Optimizing site SEO with meta-info keywords and refined site and URL structure. Developing and fully re-designing a responsive e-commerce website on the Magento 2 Enterprise Platform; focusing on a mobile-first approach to design. Leveraging an array of technology and in-store retail solutions to develop an omni-channel business model. Refining and maintaining online order fulfillment process to streamline e-commerce procedures. Collaborating with vendors, including brand partners, technology providers and community affiliates on an array of initiatives. Promoting a variety of product lines in various vertical channels through customer incentives and developing digital partnership programs for our vendors. Advancing customer loyalty program to drive retention and added value for client base. Coordinating with Merchandising department to stay relevant on products, and keep inventory up-to-date on online channels.

Worked in a self-lead atmosphere, closely collaborating with the executive team to elevate existing branding. Primary goal of the position was to innovate and update company design across an array of visual platforms. Primary Responsibilities Included: Creating digital display campaigns. Managing content curation and design for email marketing initiatives. Laying out blog content in Wordpress. Curating image galleries for social media content. Providing digital design support for company events/incentives. Managing digital vendor assets. Creating in-store signage. Making front-end site design and content updates. Assisting in the production of editorial artwork and company publications. Photographing products and in-store events. Creating a new brand standard design guide.

Marketed to consumers in the natural cosmetics, spa and wellness industries by utilizing cross media outlets for e-commerce, retail and B2B wholesale platforms. Managed digital marketing campaigns and techniques to reach new and existing customers and maximize ROI; including SEO, Meta Tags and Google Ad Words. Also utilizing social media platforms to leverage consumer relationships. Foundational tasks included content creation/curation, insight tracking, demographic reach/engagement analysis and updating strategies to reflect platform algorithms. Associated and cross marketed sites, brands and product lines through a variety of design platforms. Created production ready artwork for various specified outputs including packaging, print, and digital formats. Daily design projects in Adobe Creative Suite (CS6 | Illustrator | Photoshop | InDesign). Managed a variety of customer contact points, with an emphasis on customer service. Oversaw all outgoing customer communications including email, POS, packaging, editorial, website and event implements. Responsible for creating sales and promotions to increase revenue and customer engagement. Editorial and PR oversight. Created annual editorial calendars. Responsible for creating editorial artwork and content including press releases, quotes/statements, submissions, and advertising. Maintained budget to maximize ROI on all paid advertising outlets. Implemented re-brand updates through full site re-designs. Collaborated with developers to optimize site functionality to best meet the needs of end users. Re-designed multiple static sites and moved them over to responsive platforms for optimized UX/UI. Integrated back end e-commerce site platforms, and crafted ideas for adjusting extensions and functionalities to improve user experience. Back end e-commerce site management included maintaining image directories, site navigation, product management, basic HTML coding and CMS page design in Magento.

- Adobe Creative Suite | Illustrator | Photoshop | InDesign - Branding & Brand Image Management - Client Relationship Management - Consultation and Collaborative Project Planning - Print Design - Photo Editing - Apparel Design - Video Editing - Editorial Design - Package Design - Catalog | Book Design | Digital & Print - Digital Media Design | Strategic Development - Email Template Design - Website Design - UX/UXI Design | Navigation - Marketing | Advertising Strategy Development & Consultation - Demographic Research - Social Media Campaign Strategy Development - SEO Optimization

- General Store Management - PSO & Inventory Management - Built, Designed and Managed E- Commerce Site - Implemented Cross Outlet Inventory Management System - Selling Top Price Tiered Products Based on USP Driven Selling Models - Store Merchandising - Designed Online Look Books for Store & Various Designers - Built & Maintained Strong Customer Relationships - Customer Service Ethics & Interactions - Utilized and Implemented Upselling Strategies - Designed Store Graphics and Branding/Identity Materials - Apparel Graphics & Design