Mona Telega:

Serves as the chief driver of branding and marketing programs, catapulting business growth for Architecture, Construction, Technology, Entertainment, Hospitality, and Nonprofit Institutional industries. Manages and directs cross-functional teams of marketing staff, creative website designers and copywriters, and operational management. Projects include $3M+ contracting work and full-time temporary roles. Strong ability to forecast, budget and manage P&L. • Establishes awareness, positioning, targeted rebrand and publicity campaigns, digital marketing initiatives, & social media. • Spearheads clear and comprehensive communication and messaging and advertising, internally and externally, as a cohesive, collaborating team. • Partners to focus brands, design new processes and presentations for customers, and critical RFPs and RFQs summits. • Communicates with all stakeholders through team tracker apps and CRMs, meeting all deadlines, staying within budget, and saving $100K in external vendor cost. • Led RFP for UC Berkeley Studio Jantzen, repurposing adaptive use of 3 buildings: in charge of the entire presentation, bios, photos, organizing, and writing RFP. • Spearheaded and executed a new website including design and copy, introduced email marketing, and created social media presence on LinkedIn and Instagram for NCA Studio. • Created marketing plan, social media & PR strategy for Tighe Architecture, for affordable housing and high-end residential. • Increased workshop attendance by 30% and fundraising galas and stakeholders' attendance by 40% for Cabrillo Aquarium. • Grew and retained participation rate by 50% for Wayfarers Chapel through new communications and presentation tools.

As Head of Marketing, established infrastructure, road maps, marketing vehicles and content, brand voice, and tone engagement. Served as a trusted advisor to monatelega@gmail.com 310-946-2112 C-Suite, Founder, and President. Led teams of 7 graphic design artists, 14 social media managers, and 3 marketing managers/coordinators/associates, elevating the individually distinct brands for 14 restaurants with cross-departmental collaboration between General Managers, Operations, Marketing, IT, Finance, Legal and Training. • Authored and executed on OKR plans across marketing and business development, meeting and measuring against KPIs. • Composed press releases, collaborated with the executive team, expanding and elevating marketing, creative, social, and press operations into digital, web, print, and GTM Strategies. • Created unique brand voice, setting engagement and main channels for various audience communication in B2C and B2B. • Constructed the entire marketing department team in 30 days, shepherding the plan, structure, and building team. • Developed individualized yearly planning, refining processes, workflows, and strategy tools, deployed to 14 restaurants directly growing P&Ls, increasing ROI and reducing marketing costs. • Created new packaging design for carry-out products, user experience website branding, online ordering, menu redesigns and development, phone scripts, and staff attire redesign in 60 days. • Developed social media guidelines and best practices, directed social media producers, created website video, storyboards, and shot list, interviewed and selected video crews, and guided production. • Authored branding, positioning, awareness, and reach. Rebuilt image and relaunched dining brands. Developed brand bibles creating brand ID assets and sourcing, maintaining an ample visual assets library. Instituted enterprise-wide product management systems, planning, and workflows. • Nurtured relationship with Los Angeles and Phoenix press base and national outreach for consumer strategy. Extended outreach nationally for consumer and trade strategy, provided an extensive network of partners and journalist hitlist spotlighting national press. Fielded requests from journalists and enabled interviews with chefs and managers. • Sourced and supervised external contractor specialists for entire lookbook design and trained staff on proper wear.

Marketing and Business Development for luxury high-end construction firm in Dallas, Los Angeles, and San Francisco. • Prospected and created database and client pipeline doubling the client journey and revenue. Grew verticals into high-end co-working spaces (SoHo House Malibu, Neue House, etc.), elite gym clubs, Michelin-starred restaurants, and upscale retail. • Built website and innovative presentations to NDA attractive clients, and negotiated and closed large RFP's. • Designed business processes working directly with company President, Design, Operations, and Finance. • Created and refined all branding of the company and marketing collateral.

At digital startup Mobility Open Blockchain Initiative, a global consortium of over 500 world organizations member-community comprised of an even mix of uneven-sized entities from large OEMs, world capitals and metro areas governments, higher-education universities, and the brilliant solo software developers across the planet, as the Global Communications and Community Director, structured monatelega@gmail.com 310-946-2112 and re-focused branding, messaging, awareness and engagement. Moderated R&D initiatives, groups member community engagement and growth and deployed comprehensive communication channels, creative content, and generously sponsored contest challenges. • Developed and created member CRM database integrating community unifying messaging in newsletters, segmented by interest groups, and development area cohorts. • Led and moderated remote monthly member workshops, lectures, and webinars highlighting advances in urban mobility and transportation through Blockchain, DeFi, DLT (Distributed Ledger Technologies), Smart Contracts, and Smart Vehicles. • Created and refocused visual and editorial content for Instagram, Twitter, LinkedIn, and Medium covering MOBI's international conferences (aka consortiums) that led to the continuous growth of member-base by 273 more member entities. • Adapted communication and community building strategies to a mix of diverse member bases for their mutual benefit, alleviating R&D costs for OEMs, and enabling exposure for unknown, yet brilliant, developers worldwide. • Deployed contest challenges and competitions to further research and advancements in mobility blockchain and DLT smart solutions, engaging developers worldwide and securing large and meaningful sponsorships from tech and mobility giants, such as AWS, Accenture, IBM, GM, BMW, Ford, Honda, WV, WEF, Universita di Viterbi, City of West Hollywood, Rome and Singapore, European Union, ESA, NASA JPL, etc.

Increased presence and revenue with a prevalence in Europe, Middle East, Africa, Asia-Pacific, Australia, New Zealand regions, through output deals and communication campaigns with local carriers. Marketing campaigns, client meetings and trade shows worldwide accomplished international expansion from 27 countries to 120. Led internal and globally distributed teams and vendors, over 300 people, managed P&Ls, budgeting and forecasting of over $3M/campaign with a $10M revenue.

Worked with DVD Marketing, Licensing and Merchandising to align every film release from inception to worldwide release distribution. Ideated and supervised the DVD Mastering and Replication for Distribution worldwide: devised a blue-print sheet for each region encoding, with set instructions on subtitles, voice-overs, sound ratio (mono, or surround, or THX, etc.), film output format - regular, letterbox, 4x3 or 16x9 ratios. Led globally distributed teams to meet street-dates release.

Sales Contracts review and management: Responsible for fulfillment of all international contracts closed by the Sales team at Cannes' MIP and MIPCOM markets. Fulfilled contracts by providing clients with product based on windowing, rights and blackout periods, based on research and resourcing of product (programs used: Prophet, Tuscany, FoxFast, WPR, etc.) for all output deals.