Monica Rajput:

Worked in cross-functional teams to develop, implement, and optimize global marketing programs and deliverables that created demand for BMC products at events. Collaborated with field marketing teams for efficient global / local execution of integrated marketing campaigns. Built and executed detailed project plans, including pre-event promotions and post-event follow-up for field marketing. Formed strong working relationships within marketing teams and across the organization to launch project scope and schedules. Project managed a pilot events program with AWS promoting the deployment of cloud migration solutions and announcing our strategic alliance. * Integral in planning and executing marketing strategies to achieve registration goals of 1,000 customers/ prospects YoY and minimum 15% new logo prospects. * Supported in achieving 53% YoY in marketing influence pipeline and increased Director and up job levels by 18.3%. at event series. * Project managed new content that supported integrated campaigns and events. * Worked with the solutions team, demand generation, and marketing operations to create event kits for field marketing to leverage content for all field events. * Assisted in developing and promoting best practices for campaign development and execution while working in a cross-functional organization to develop the campaign strategy, messages and overall campaign execution. * Created and executed an optimal communication plan for all field marketing teams to leverage for their Exchange event promotion period. Communication plan optimized email metrics with open rates and CTOR of +16%. * Partnered with marketing operations to provide tracking, measurement, and reporting on the effectiveness of field marketing programs, campaigns, and ROI on events.

(Contractor) Partnered closely with the Americas regional and global marketing teams to execute industry events and strategic marketing programs that supported in regional growth, revenue objectives, sales strategies, and marketing goals. Implemented and executed marketing campaigns that increased sales for Intergraph solutions. * Planned and executed trade shows and company's annual user conference with over 400 attendees that achieved sales and marketing quotas for the region with Regional Marketing Manager. * Developed and maintained regional budgets, tracking costs, coordinating with content management teams, and managing vendors. * Managed and created event and landing pages, monitoring lead generation, and overall analytics. Provided feedback to team on how to optimize visibility and registrations that aligned with goals.

Worked closely with Marketing Director to develop, plan, and execute cross-promotion of ETAP products and services globally, strategize and coordinate events for the year (e.g. seminars, user groups, conferences, and trade shows), proposal and presentation development, and supporting other marketing and business development initiatives. * Planned, managed, and executed over 200 events including trade shows, conferences, and technical seminars at headquarters and supported internationally. * Executed social media strategy and account posts to educate on products and events and to produce marketing collateral. * Managed daily email campaigns integrated with marketing calendar, and developed company e-newsletters for over 100,000 subscribers. * Increased webinar participation from 500 attendees to over 800 attendees.

Facilitated and led various marketing initiatives such as planning, managing, and executing marketing events, social media, website development, business development, and PR. Collaborated with PR Director to lead, plan, and execute a photoshoot for rebranding of the company. Photos from the project were used on all marketing collateral and magazines that showcased the business as the top behavioral healthcare facility. * Planned, managed, and executed 80 marketing events: 36 conferences, 12 luncheons, 4 Fundraisers, 5 Family Weekend, and 8 corporate events which resulted in increase of clients and revenue. * Co-Creator of the Family Satisfaction survey. Feedback from the survey aided in leadership decisions on ways to enhance family weekend program and remain the top behavioral healthcare facility in Orange County.