Morgan Zerries: Marketing Manager, AGSE

Manufacturer of Ground Support Equipment & Tooling in the Aerospace Industry -Increased weekly website traffic over 10% by updating individual online product listings to a more user-friendly format; incorporating higher resolution imagery and corporate videos; and creating portals for new product literature, case studies, testimonials, and sales maps -Launched new product literature with revamped copy, imagery, technical information, as well as interactive links (for web-only versions) to drive more traffic to website while also allowing easier distribution to customers -Created questionnaire and internal campaign for the sales team to solicit approved feedback from existing customers that can be compiled into compelling case studies and testimonials which prospective buyers can reference while making a purchasing decision -Shifted annual customer satisfaction surveys to cloud-based collection and delivery system, doubling number of surveys completed from previous years while providing a broader range of data to fulfill our quality management system (ISO) requirements -Produce and edit aftermarket videos that not only enhance customer education of our products but also awareness by promoting spare parts that can conveniently replace certain components at risk of damage or loss -Safeguard sensitive intellectual property posted to our website by implementing user account mapping which restricts access to service manuals, advisories, and bulletins to only verified owners or legal operators

High-Definition Surveillance Solution Manufacturer in the Security Industry -Improved user interface, imagery, copy, metadata, and site navigation to numerous landing pages that link to the corporate website, enhancing SEO results that allow customers to discover our products and services faster and easier via organic web search -Managed successful promotions that provided practical discounts for both new and old products which led to over $750k in additional sales and project registrations -Hosted monthly sales and customer webinars to provide company, product, and technology updates; content from these webinars is culled and included in follow-up email blasts and various website landing pages to drive brand awareness -Modified and improved displays that are featured in global trade shows, attracting heavier booth traffic, and increasing sales leads by at least 10% year over year -Cost-effectively drafted and distributed press release content related to new product releases, company updates, and upcoming events to a global audience -Developed an efficient and economical domestic tabletop trade show program that accomplished brand awareness goals in the wake of a 30% reduction in marketing spending, strengthening relationships with vendors while negotiating lower rates for their services -Created a more accurate reporting system with under 1% margin of error; overall marketing spending came in under budget each fiscal year under my tenure

Multinational Media Conglomerate with over 20,000 employees -Achieved cohesion between sales and marketing teams to allocate high-priced commercial inventory into optimal time slots and programs by monitoring advertising revenue data of approximately $3 million or more daily -Ensured creative requirements and client needs were met by overseeing program scheduling, commercial log, copy editing, and billboard production for all content airing on entertainment networks -Successfully built innovative weekly reporting schedules for verifying accuracy of program requirements involving ad sales, commercial inventory, and ad standards which improved team productivity by 7.5% year-over-year -Interacted with the IT unit and outside vendors to monitor all scheduling components and reconciliation data of our web-based system, and troubleshot any potential issues caused by human error or flaws in the automated processes that could counterbalance our Six Sigma requirements