Nancy Magnuson: in Huntington Beach, CA

Member of senior management team for a commercial holiday décor company selling products and services to retail and wholesale/distributor clients. • Cultivate and maintain high impact partnerships with theme parks, shopping malls and lifestyle & entertainment centers including Disneyland, Simon Malls and Island in Pigeon Forge through consultative storytelling, creative presentations and innovative sales plans. • Led, coach and mentor a team of 12 who exceeded the annual revenue goal by 25% for 3 consecutive years through market expansion, product and service sales and winning RFPs. • Consistently meet renewal goals and increased upsell revenue by +20% annually. • Collaborate with cross-functional teams including marketing, operations, manufacturing & purchasing to develop a 3-year sales and marketing plan. • Designed and led a 6-week sales training program in my first year that was permanently implemented into the new team member onboarding process. • Creating career pathing through the addition of a junior sales role and inside sales team. • Track, analyze and deliver quantitative metrics, KPIs and campaign results utilizing a variety of reporting tools for management and Board of Directors.

Key member of senior leadership team for the retail channel accountable for increasing brand reach through expansion into high-profile retailer’s brick and mortar and e-commerce platforms, across North America including Walmart, Publix, HEB, Simon & Taubman Malls. Mentoring, coaching and onboarding a national team of 14 field reps remotely. Developed and launched retail marketing campaigns that included live event tickets (music, sports, family, theatre), CPG, license merchandise and online content which resulted in increased ticket sales, in-store sales and brand awareness. Developed and maintained retail toolkits, marketing materials and playbooks for field team and channel partners. • Generated $4.1M in ticket and licensed merchandise sales in 60 days through a national Omni-channel campaign (including POP, digital content & in-parking lot entertainment) with FELD Motorsports and Walmart. • Prospected, negotiated contract terms and closed new business-to-business (B2B) deals with C-level and VPs generating of over $4.2M in revenue in less than a year. • Saved over $385K annually, increased retail partner service levels, and increased efficiency by researching and analyzing overhead costs and restructuring team roles and responsibilities. • Conceived and led project plan for closure of North American Retail network including full coordination with IT, legal and finance; plan completed ahead of schedule and under budget. • Develop and implemented a strategic 5-year business plan along with annual marketing plans for the retail channel.

Prospected, cultivated and maintained long-term strategic partnerships with over 25 national retail accounts at the C-suite & VP level including grocery, record stores, shopping malls and big box retailers. Developed and implemented annual marketing plans, activations & business plans that increased revenue and included live event tickets, consumer packaged goods and licensed merchandise. Negotiated new business opportunities and contract agreements. Conceived and led project plans for all new retailer rollouts. Provided coaching, training and mentoring to a national field team of 13 outside reps working remotely. • Increased ticket sales 200% within initial 60 days by producing branded and event related traditional & digital signage opportunities for retail partners working directly with outside vendors. • Devised bundling campaigns and developed POP, in partnership with Live Nation Entertainment and Walmart for artist music tours, generating sales accounting for 30% of all ticket sales and surpassing average retail distribution of 25%. • Design and executed a new weekly entertainment digital content program in conjunction with Taubman malls that boosted awareness and in-store ticket sales per mall over 60% a month.

Monitored departmental progress, established new goals, and formulated processes and procedures.  Crafted comprehensive marketing plans, focusing on strategic channel penetration.  Developed sales collaterals for both internal and external programs.  Remotely managed a team of 15 field representatives.