Natalie Merrill: Social Media Marketing Specialist in Denver, CO
Natalie Merrill
Social Media Marketing Specialist
Denver | United States
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Work experience
SheFactor
Social Media Marketing Specialist | 05/2019 - Current
Responsible for managing the brand across social and professional networks, in a fast-paced startup atmosphere. Responsibilities include creating content, building brand partnerships, copywriting, promoting events, collaborating with influencers, leading our Brand Ambassador program and growing the SheFactor community one woman at a time. Grew from Intern Marketing role to full management, eventually supervising Interns to work under me. Works under the guidance of mentor and accomplished CEO Heidi Ganahl.
• Social Media & Community Management: Rebuilt social media presence on all channels
including Instagram, Facebook, LinkedIn, Twitter, and Pinterest. Increased Instagram growth
by 1150% in a year, through engagement with the community, building a strong industry
network, and curating/distributing valuable content to our growing community
• Ambassador Program: Launched the Brand Ambassador Team, growing brand reach by
200,000+ people through collaboration with influencers
• Contributed to a brand reach of 1 million in our first year
• Brand Partnerships: Partnered with brands such as Brew Dr, MONQ, PopSockets, Kendra
Scott and more to collaborate on content and giveaways
• Brand Voice: Maintained day to day brand voice across social media platforms, retaining a
loyal community base
Barre3
Front Desk and Customer Relations Team | 01/2019 - 06/2020
Part time employee of the health and wellness franchise as a Front Desk Attendant and Play LoungeSupervisor. Required on brand customer service, a detail-oriented work ethic, and communication skills. Responsible for connecting and retaining clients as members, along with maintaining an aesthetic environment to appeal to clients.
Poke Row
Food Prep and Customer Service | 06/2018 - 09/2018
Worked handling food and administering customer orders in a make-as-you-go poke bowl restaurant. Was responsible for the preparation, restocking, and quality control of ingredients, along with maintaining a clean and welcoming atmosphere for restaurant guests. Assisted with the launching of their Instagram and Facebook presence as a new company.
Bleu Bite Catering
Banquet Server | 06/2017 - 09/2018
Attended fundraising benefits and weddings as a waitress, working in a fast-paced, chaotic setting. Duties include serving people i In a professional, timely manner, and organizing event set up and take down. Required extensive team skills. Oregon State Food Handler permit acquired. Summer seasonal position.
Poke Row
Hostess | 06/2018 - 09/2018
Managed front of house with responsibility over organizing the seating arrangement of the restaurant, greeting and seating guests, and providing customer service over the phone and in person. Worked to maintain a professional and organized atmosphere.
Simply Baked!
Internship | 06/2017 - 09/2017
As a full-time, summer long intern, spent up to 40 hours a week receiving shipments, packaging, processing orders, and managing the company Instagram marketing. Gained an understanding for consumer packaged goods and supply chain. Worked closely with the CEO and Founder as a mentee.
Skjersaa's Ski and Snowboard
Retail Assistant | 11/2012 - 01/2016
This winter seasonal position requiring expertise in skiing and snow sports. Responsibilities included working in store with customers, receiving shipments, and collaborating with a team while maintaining detailed knowledge about the gear exhibited in the shop.
Education history
University of Denver
Bachelor of Arts | 2016 - 2020
University of Sevilla
| 2018 - 2018
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