Natalie Torres: Partnerships manager in Costa Mesa, California
Natalie Torres
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Partnerships manager
Costa Mesa | United States
Interests
Cooking
Reading
Sports
Horticulture
Industries
Fashion
Lifestyle
Snow
Surf
Summary
Activity
Projects
No information
Work experience
Perspire Sauna Studio
Retail Manager (contract) | 07/2023 - 10/2023
Manage ordering & buying processes through our 3PL as well as any outside vendors we work with.
Ensure brand consistency by working with design on collabs and private label apparel.
Drive retail revenue; High margins, low cost, awareness.
Execute new franchise openings with retail marketing, merchandising and assets.
Inventory management through MindBody and PSS Marketplace.
Perspire Sauna Studio
Retail Manager | 07/2023 - 10/2023
* Manage ordering & buying processes through our 3PL as well as any outside vendors we work with.
* Ensure brand consistency by working with design on collabs and private label apparel.
* Drive retail revenue; High margins, low cost, awareness.
* Execute new franchise openings with retail marketing, merchandising and assets.
* Inventory management through MindBody and PSS Marketplace.
Marketing & Partnerships Manager
Tustin, CA
Best Choice Products
CPA | 11/2021 - 07/2023
Nov 2021 - July 2023
Focus on driving revenue and customer acquisition through our affiliate and influencer marketing channels.
* Manage day-to-day execution of affiliate marketing campaigns to maximize traffic, revenue, and profitability along with fostering affiliate & influencer partnerships.
* $12.6M in DTC sales in 2022, with 80% coming from affiliate marketing.
* Strategically select promo items to share with our partners and negotiate CPA to generate sales and drive traffic to the BCP site and Amazon.
* Create weekly email campaigns to our partners containing chosen promotional products to share with their followers and subscribers.
* Track and optimize campaigns based on daily sales, clicks, and impressions.
* Constantly source new partners from Creator Connections via Amazon as well as Facebook suggestions page to add more than 80 new partners since the beginning of 2022.
Director of Marketplace and Account Director
Costa Mesa, CA
Best choice products
Marketing and partners manager | 11/2021 - 07/2023
Focus on driving revenue and customer acquisition through our affiliate and influencer marketing channels.
• Manage day-to-day execution of affiliate marketing campaigns to maximize traffic, revenue, and profitability along with fostering affiliate & influencer partnerships.
• $12.6M in DTC sales in 2022, with 80% coming from affiliate marketing.
• Strategically select promo items to share with our partners and negotiate CPA to generate sales and drive traffic to the BCP site and Amazon.
• Create weekly email campaigns to our partners containing chosen promotional products to share with their followers and subscribers.
•Track and optimize campaigns based on daily sales, clicks, and impressions.
Constantly source new partners from Creator connections via Amazon as well as Facebook suggestions page to add more than 80 new partners since the beginning of 2022
Massgenie.com and PowerBuy.app
Default | 11/2018 - 06/2021
Drive Marketplace and Shopify SaaS success for merchants, products, and partners.
* Increased total orders in the apparel category by 35% in first 3 months and increased overall total orders in all categories by 56% YTD.
massgenie.com
Director of marketplace | 11/2018 - 06/2021
Drove revenue sourcing sellers & deal products for eCommerce marketplace.
Increased total orders in my category by 35% my first 3 months.
Cumulative customers grew from 55K in Q1 to 105K in Q2
GMV growth from $4.64M (2018) - $7.7M (Q1/Q2 2019)
Strategic Partnership within SaaS
Shopify Experience
Knowledgeable of SEO and Google Analytics
SKU creation/content/descriptions
• Manage key sellers and enhanced overall seller experience
• Build partnerships across the organization and within seller community
• Identify consumer opportunities through external/internal trends, customer feedback
and competitive insight/shops; Competitor/industry monitoring
• Market products by working with marketing, email marketing, social media, affiliates
• Seller onboarding to integrate SKU’s with eCommerce platforms, API, FTP
• Familiar with SaaS business models
Massgenie.com and PowerBuy.app
Default | 01/2020 - 12/2020
(2020).
* GMV growth from $1.64M (2018) - $7.7M (Q1/Q2 2020).
* Managed client success, account management, and partnership teams.
* Experienced in SEO/SEM, Google Analytics, email marketing, social media advertising, affiliates, and influencers.
* Managed key sellers and enhanced overall merchant experience.
* Identified consumer opportunities through external and internal trends, customer feedback and competitive insight/shops.
* Optimized seller onboarding to integrate SKUs with E-commerce platforms, API, FTP.
UFC GYM
Merchandise Manager | 02/2018 - 09/2018
Overlooked retail to create and buy the best apparel, accessories etc for all 18 UFC GYM locations.
My team handled making sure all non apparel goods like supplements, drinks, meal prep, bars, accessories were all ordered in a timely manner and shipped to all gyms when they were low on inventory. Also handled all orders for 300+ franchisees. Worked with manufacturers to create new seasonal items with the UFC GYM brand.
Helped to create sales when needed as well as maintaining inventory.
Pacsun
Assistant buyer | 10/2017 - 12/2017
Working with the women’s bottoms team in executing buys for casual shorts, casual pants, skirts and denim. PO maintenance, update assort sheets, help with samples for photo shoots and PD. Fittings and approvals, creating on on order reports. Business meeting prep.
Orange Coast College
Default | 01/2007 - 12/2009
Orange Coast College
Fashion Merchandising | 01/2006 - 12/2008
Education history
Orange coast college
As with a fashion merchandising certificate | 2006 - 2009
Connections
Companies (0)
No information