Natascha Murachovsky: Marketing and Social Media Coordinator in IRVINE, CA

• Contributed to the overall branding effort by assisting with the execution, timing and follow up of Marketing strategies and tracking of campaign results • Supported the Sales, Esports, Events and TV departments by creating Marketing materials • Produced daily newsletters to target audience and managed client database • Created Social Media outreach campaigns and analyzed KPIs to drive more traffic to company website and grow overall audience

• Acted as a liaison between Clients, Creative team, Media companies and Vendors • Helped coordinate and organize, from conception to completion, campaigns that produced results in TV, radio, print, outdoor and digital media • Coordinated recording sessions for TV/Radio spots and broadcast trafficking • Conducted competitive and Market Trends research for product and project development

• Developed Brand Ambassador Program for the Hodges Collection brand • Coordinated photoshoots styling, venue selection and photography • Managed Social Media channels: Instagram, Facebook and Pinterest

• Worked on a team to develop strategic Media and Marketing plans  • Acted as a liaison between Clients, Creative team, Media companies and Vendors

• Managed the full-lifecycle of event planning from conception and coordination to post event reports • Qualified potential business partners for brand opportunities

• Established a media program to promote new designers and encourage entrepreneurship - role: scriptwriting, filming and video editing  • Developed strategic and business initiatives for Fashion industry clients to drive brand awareness and revenue growth • Managed client inventory and purchased clothing and promotional materials

• Participated in strategic planning meetings and helped create and monitor online and offline campaigns to optimize Lojas Renner Loyalty Program and Credit Card