NATASHA MARCH: CEO + Creative Director in HUNTINGTON BEACH, CA

• Build product line from scratch - beginning with seasonal color selections & SKU plan through to final phase of retail store/eCommerce selling • Product upkeep: Meet weekly with product knowledge team to review product feedback & create improvements as needed • Meet with product development (2 hours daily) to review items in development for up to 4 seasons at a time • Assist with targeted consumer & competitor research via market shopping & fashion publications • Connect the merch & marketing team through product one sheets, marketing/product calendars, promo orders, seasonal/SMU catalogs & rep masters, & custom celebrity capsules • Create PowerPoints for executive presentations while managing director expenses & keeping company server up to date with product information

• Developed & managed a Micro/Nano influencer program inclusive of the budget ownership – Stranger Things & Pacifico launches • Assisted Global Community Manager with managing the social editorial calendar according to planned seasonal marketing campaigns via Sprout Social • Managed event planning, scheduling, & implementation for Pacifico & Stranger Things launches • Worked alongside digital channel owners to maximize the digital touchpoints for all loyalty programming, created playbooks outlying loyalty program best practices to be utilized by brand channel owners • Collaborated with brand teams to curate & leverage money-can’t-buy for the 2022-2023 fiscal year

• Assisted buyer in selecting styles for seasonal buys & assortment planning that represented projected trends for the next two years, learned ins & outs of PLM • Trend shopped & met with potential third-party vendors for the new Waikiki ROXY grand opening • Created & presented new destination designs & styles for CA & HI to be developed for Summer 2022 in-store locations • Shadowed various members of the Boardriders community in other departments, learning how the buyer interacts with other positions