Ned Ward: Sales & Marketing Consultant in Redondo Beach, CA

Embedded in a F250 Apparel & Footwear company for 6 month contract in Marketing Analytics to on-board 5 major brands to new retail marketplaces, including Target Plus, Walmart Marketplace and Amazon. Duties included developing onboarding procedures for new marketplaces including timelines and roles & responsibilities for internal and external teams, best practices for PDP optimization, and leveraging 3rd party services like Criteo and PDP optimization services.

* Interim marketing lead for Razor USA. Developed Fall 19 and 2020 Anniversary marketing programs. Streamlined retail presentations to Walmart, Target to highlight consumer benefits. * Managing sales for consumer electronics accessory company with HubSpot, leveraging previous sales experience with buyers at Amazon, Best Buy, Walmart, Target and mid-tier retailers.

• Oversaw global brand marketing and product management for a $75 million global portfolio with over 200 SKUs introduced annually. Reported directly to the CMO. • Conceived and executed product launch of The Hangrees, a parody collectible brand in 9 months with full 360 marketing, including effective TV/digital advertising & social media. Launched brand at San Diego ComicCon with wrapped taco truck to gain awareness through social media. • Led cross-functional teams to launch Viro Rides, new ride-on brand into market with TV/digital ads, influencers, social media and PR. Developed 9 SKUs for Fall 19 and 5 new for Fall 2020. Personally sold into Amazon, Target and Walmart as well as sporting goods and electronics retailers. • Launched Dojo Battle, an innovative new electronic dueling game. Oversaw innovative rooftop TV/digital spot; Launched social marketing at ClamourCon for social media influencers. • Directly managed a team of two, indirectly managed a cross-functional team of 12.

• Interim team leader at a Fortune 500 company evaluating a new joint venture concept. Led cross-functional Joint Venture evaluation with console video game developer. Interviewed retail buyers, led cross-functional team to build full FP&A with bottoms-up five-year forecast. Personally presented recommendations to head of retail, CFO and President/CEO. • Managed connected tech product category, including product development of new app-enabled licensed product. Oversaw development and bi-weekly licensor updates with Universal Studios. • Led cross-brand pitch for master toy rights for the hottest online cross-platform game.

• Managed all global sales & marketing for 1-year old mobile VR startup. Reported to the President. • Responsible for all marketing plans, product mix and future product development input; brand marketing, including DRTV advertising, AMS campaigns, Facebook ads and PR, resulting in product reviews in Forbes, Huffington Post and Time to Play. • Set up and managed sales for Amazon, Walmart, and Barnes & Noble. Set up accounts in Vendor Central, Retail Link, resulting in $10.5 million in 1 year. Managed 8 regional sales representatives.

• Responsible for $9MM in global sales & marketing for tech robotics STEM coding startup. Directly managed team of 5 out of 34 total. Reported directly to the co-founder/CEO. • Responsible for $2MM consumer and retail marketing budget, including AMS, Facebook Ads, Google Ads, kid TV advertising, resulting in 3X lift on $150 retail item, selling out for Holiday 2015. • Marketing partnerships included Apple Retail, B8ta Retail, SF 49ers Museum. • Product placement marketing resulted in our robot being on Big Bang Theory and sci fi series Extant. • Set up and managed sales at Amazon, Apple Retail Global, Barnes & Noble. Managed 9 US and 5 international sales distributors. Implemented segmented channel management strategy.

• Managed all Global Promotional Partnerships across all Mattel Brands, including McDonald's, Ferrero, Cereal Partners Worldwide, Burger King, and General Mills with over 50 US or international programs and $2 million licensing revenue per year. Led fee negotiations, product and marketing development to ensure relevant brand campaigns in 7 different global regions. • Reduced 2016 marketing plans lead-time by 6 months by evangelizing longer range planning. • Managed MBA marketing recruiting for Mattel for over 13 years including pitching and interviewing prospectives and managing the marketing aspect of the summer MBA intern group project.

• Key liaison with Creative Artists Agency; directly presented Mattel brands to key Hollywood industry producers, directors and writers resulting in 4 TV game show and 8 theatrical development deals. • Led cross-functional global license pitches for World Wrestling Entertainment and Disney/Pixar Toy Story 3 brands, resulting in Mattel obtaining multi-year global license deals for both brands.

• Cars - Managed $260M brand with 220 SKUs. Co-developed retail promotion with Disney. • Hot Wheels - led Innovation and collector segments totaling $80MM and 320 SKUs. Developed joint planning process with Walmart buyer. Negotiated Warner Bros license for classic Batmobile.

Led marketing on 5 different entertainment brands with sales of $40M and 100 SKUs. Re-launched Masters of the Universe brand with Mattel's first San Diego ComicCon booth in 2000.