Neletha (An) Ocampo: Intenational Account Executive in Glendale, CA
Neletha (An) Ocampo
Intenational Account Executive
Glendale | United States
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Summary
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Work experience
BCBG Max Azria Group
Intenational Account Executive | 10/2012 - Current
- DIRECTLY OVERSEE A $1.3M/YEAR BUSINESS; PROVIDING PROACTIVE COMMUNICATION TO ENSURE PRODUCTIVE SELLING FOR 15+ STORES
- EFFECTIVELY DEVISE STRATEGIES TO MEET AND EXCEED SEASONAL AND ANNUAL SALES GOALS; ACHIEVED +8% FOR FISCAL YEAR 2015 VS ORIGINAL PLAN AND +31% FOR Q1 2016
- MAXIMIZE SALES AND PROFITABILITY BY DEVELOPING CATEGORY SKU PLANS FOR EACH DELIVERY USING THOROUGH ANALYSIS OF HISTORICAL AND CURRENT BUSINESS, IDENTIFYING KEY ITEM AND VOLUME DRIVING STYLES
- CONSISTENTLY CREATE A COMPELLING ASSORTMENT FOR EACH COLLECTION THAT WILL MEET FINANCIAL TARGETS, USING EXTENSIVE PRODUCT KNOWLEDGE
- RESPONSIBLE FOR MEETING FACILITATION AND COLLECTION PRESENTATION TO ACCOUNTS, PROVIDING BUYERS WITH STRONG FEEDBACK AND DIRECTION ON COLLECTIONS AND TRENDS
- ROUTINELY REVIEW AND MODIFY ORDERS TO ENSURE ASSORTMENT IS IN-LINE WITH OVERALL BRAND STRATEGY
- ANALYZE WEEKLY SELLING FROM EACH ACCOUNT TO GAIN INSIGHT ON STOCK-TO-SALES RATIO AND MAKE ACTIONABLE AND INSIGHTFUL RECOMMENDATIONS TO DRIVE ACCOUNT VOLUME
- COMPOSE DETAILED PRODUCT RECAP REPORTS SUMMARIZING SALES AND SELL THROUGH RESULTS FOR SENIOR COMPANY EXECUTIVES
- COMMUNICATE CROSS-FUNCTIONALLY WITH PLANNING, CUSTOMER SERVICE, AND TRANSPORTATION DEPARTMENTS TO ENSURE ORDERS ARE PROCESSED AND SHIPPED BY CANCEL DATE
- PROVIDE TIMELY AND PROFESSIONAL RESPONSES TO ALL INQUIRIES, ESPECIALLY ACCOUNT ISSUES AND CONCERNS
Joey Showroom
Account Executive | 04/2011 - 09/2012
ACCOUNT EXECUTIVE – EAST COAST/MIDWEST AND INTERNATIONAL SPECIALTY & MAJORS
LINES INCLUDED: HOUSE OF HARLOW 1960 SUNGLASSES & HANDBAGS, LARUICCI JEWELRY, NICHOLAI BY NICKY HILTON JEWELRY, A PEACE TREATY JEWELRY & SCARVES, ROMYGOLD HANDBAGS
- LAUNCHED HOUSE OF HARLOW SUNGLASSES AND HANDBAGS AT BLOOMINGDALES, LORD & TAYLOR, SHOPBOP, AND URBAN OUTFITTERS; ASSISTED IN SELECTING OPENING ASSORTMENT
- ESTABLISHED AND MAINTAINED RELATIONSHIPS WITH BUYERS BY REGULAR COMMUNICATION, SUGGESTING BEST-SELLING PRODUCT ASSORTMENT TO CONSISTENTLY DRIVE ACCOUNT REVENUE GROWTH
- IMPLEMENTED STRATEGIES AND BUSINESS PLANS TO EXCEED WEEKLY AND QUARTERLY SALES GOALS; INCLUDING ROAD SALES TRAVEL TO SERVICE ACCOUNTS AND REGIONAL TRADESHOWS
- ANALYZED SELLING AND PROFITABILITY REPORTS FROM MAJOR ACCOUNTS; SUMMARIZED AND PRESENTED PERFORMANCE INFORMATION TO VENDOR CEO’S
- RESPONSIBLE FOR CREATING VISUAL DISPLAYS TO SHOWCASE EACH BRAND ON THE SHOWROOM FLOOR, ENSURING SAMPLES ARE PROPERLY MERCHANDISED
- INCREASED ACCOUNT DATABASE BY PROSPECTING AND COLD-CALLING TARGET STORES, ENSURING SUITABLE FOR BRAND
Central Park West
Sales/ Merchandising Assistant | 07/2008 - 03/2011
- DEVELOPED RELATIONSHIPS WITH NEW SPECIALTY STORES WHILE FOSTERING EXISTING ACCOUNTS; MAINTAINED DATABASE OF TARGET AND ACCOUNT STORES
- PARTICIPATED IN SEASONAL MARKETS; ASSISTED WITH SALES AT REGIONAL TRADE SHOWS (COTERIE, INTERMEZZO)
- PREPARED WEEKLY SALES RECAPS TO AID IN BUSINESS ANALYSIS
- CREATED WEEKLY MARKETING EMAIL INITIATIVES TO STIMULATE AND INCREASE SALES GROWTH
- PARTNERED WITH DESIGN TO ENSURE MERCHANDISING DIRECTIVES FOR SEASONAL LOOKBOOKS WERE MET
- PROCESSED AND MANAGED EDITORIAL PRESS PULLS, INCLUDING ALL SAMPLES, IMAGES AND OTHER COLLATERAL
- OVERSAW THE CREATION AND MANAGEMENT OF INTERN PROGRAM
Education history
Rutgers University
Bachelor's Degree | 2004 - 2008
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