Nicholas Legare: Founder | Principal in Superior, CO

As a senior sales executive for this prominent eyewear brand in the outdoor industry, I held overall responsibility for exceeding the company's sales objectives across all regions. My focus was on driving sales growth and maximizing profitability while maintaining strong relationships with key accounts and specialty customers. • Led and managed a team of sales coordinators, operations personnel, and sales agencies, ensuring efficient operations and successful sales outcomes. • Achieved on-budget delivery and profitability in both 2018 and 2019, a first for the brand in several years, through effective sales strategies and management. • Collaborated with regional sales agencies to grow sales revenue by 10% at REI for two consecutive years and by 20% at Sportsman's Warehouse in the same period, surpassing targets. • Successfully recruited and trained six new sales agencies in high-growth territories, implementing effective brand positioning and channel strategies that drove significant results. • Introduced an incremental bonus incentive program to reward year-over-year territory growth in previously flat dealer base accounts, resulting in an average sales increase of 15%. • Developed a specialized sales plan for the Southeast region, leading to a 300% increase in sales revenue in 2018. • Encouraged and incentivized event participation among sales agencies at local and regional levels, resulting in increased brand visibility and engagement. • Designed and executed an athlete and ambassador program, achieving strong retention rates and expanding the brand's reach and influence. • Successfully reconstructed the Minimum Advertised Price (MAP) policy and implemented a new enforcement strategy, resulting in a 10% increase in company website sales compared to the prior year. • Monitored and managed the supply chain to ensure optimal alignment between stock purchases and sales projections, resulting in improved inventory management and reduced stockouts.

As the territory sales executive, I built a strong foundation for the brand in the Rockies region. Through a combination of targeted sales strategies, relationship building with key accounts, and comprehensive market research, I successfully drove sales growth and expanded the brand's presence in the territory. By focusing on delivering exceptional customer service and building long-term relationships with clients, I was able to establish the brand as a leader in the region and lay the groundwork for future expansion. • Achieved recognition as North American Sales Rep of the year in 2014 out of 184 reps, with a proven track record of consistently exceeding sales targets. • Expanded the account base by adding 43 new doors and negotiated the placement of 54 new displays in existing accounts, resulting in improved sell-through and brand consistency. • Successfully competed for and secured window laminate advertising for 14 accounts, providing exclusive and low-cost branding opportunities • Provided leadership and mentorship to the sales team, offering guidance on prospecting, account retention, and event activation to improve individual and team performance. • Managed the development of new goggle packaging, delivering a differentiated and elevated product presentation while ensuring product protection.