Nico Amarca: Senior Creative Producer, Branded Content in Los Angeles, CA

Spearhead creative strategy and content capture of 360° branded media campaigns for clients like Gucci, Amazon Studios, Ralph Lauren, Moncler, Clarks, and Levi's in partnership with Hearst titles such as Esquire, Cosmopolitan, Elle, Harper's Bazaar, and Marie Claire. • Source, hire, and supervise production crews, producers, and directors and manage budgets ranging from $50K-$2mm. • Execute and supervise multiple concurrent campaigns, providing creative direction to talent, photo, video, and design teams throughout the project's lifecycle. • Create innovative multi-channel campaign concepts for RFPs spanning high profile entertainment, fashion, and lifestyle clients to target specific KPIs, working cross-functionally with integrated sales and marketing teams, project management, public relations, editorial, and external media agencies. • Manage relationships with talent reps, external media agencies, and brands, communicating each campaign's timeline and handling all client feedback. • Track performance and analyze metrics during each campaign's flight to optimize audience engagement and business goals for branded partnerships.

Spearheaded all digital editorial shoots with celebrities and brands spanning Seth Rogen, Janelle Monáe, Trevor Jackson, Dior, Prada, and Nike for a multimedia brand with a monthly global audience of over 9.4 million. • Led creative direction, talent and crew bookings, location scouting, styling, and physical production and collaborated cross-functionally with internal editorial and external publicity teams. • Introduced first ever budget management system and saved up to 30% of expenses each month through competitive talent and vendor negotiations. • Increased monthly vertical traffic up by 40% through highly engaging topical and evergreen content, talent interviews, and improved social sharing and SEO practices. • Leveraged strong publicist, manager, and agency relationships to book A-list talent for editorial features and social media takeovers. • Represented brand at major global events such as Fashion Week, Art Basel, Tribeca Film Festival, brand press trips, and magazine launch parties.

Introduced first ever talent booking system and secured the brand's inaugural pop star print cover with Zayn Malik, which reached record engagement of over 30 million views globally, and booked celebrities such as A$AP Ferg, Madelaine Petsch, Alexander Wang, and Young Thug. • Spearheaded creative content strategy and visual direction of digital shoots and social accounts, increasing global audience engagement by 30%. • Established the brand's authority in entertainment and fashion through trend forecasting, engaging talent interviews, and visually striking shoots.

• Created visually engaging branded photo and video social media campaigns for high-profile clients across lifestyle, beauty, and fashion. • Scheduled shoots, managed budgets, submitted expense reports, oversaw timelines, and facilitated on-site production of shoots.