Nicole Obach:

Created a sample management process and calendar that increased efficiency. Developed cross-channel marketing campaigns & briefs for Fanatics, Fans Edge, and all league partner sites, while supporting all revenue goals and EDUCATION strategic initiatives. Utilized data and competitive research to innovate B.S. in Fashion 01/2011 - 05/2014 and improve the product marketing strategy in an Merchandising & Product impactful and cost-effective way, while creating Development KPIs and strategic goals. The Ohio State University, Columbus, OH Traveled domestically several times per month in Minor in Organizational Communication. order to build campaigns & content with vendor Founding member & Creative Director of Scarlette, base. Ohio State's first fashion magazine. Served as lead for pitching collaborations, product innovation, & directed photo shoots with better brand lines leading to a 27% increase in sales AWARDS revenue. MVP Award 01/2018

Kept 99% of core products in stock at all times for the 2017 year. Managed $60M in retail sales volume, 100+ vendors, 30K skus, and all league championship events for Fanatics, Fans Edge, NBA Shop, and all partner

Merchandising Managed $20M in retail sales for Women's apparel and introduced women's fashion concepts, resulting Marketing Campaign Creation in a 14% increase in total sales volume for 2016. Created the Women's Fashion Initiative in order to provide trend research & hands on design Microsoft Excel Trend Research assistance to vendors resulting in company wide fashion capsules and seven-figure retail sales Customer-centric Project Management growth. In charge of inspiration and directing of vendor

Designed exclusive collections for all categories & brought in over 70% newness in product lines. Introduced eight better brand collaborations SKILLS & STRENGTHS including DKNY Sport, Herschel Supply Co, Alex & Ani, & Levi's, creating seven-figure retail sales Retail Planning Buying growth.

effectively manage margin and total sales revenue.