Nicole Obach:
Nicole Obach
United States
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Summary
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Activity
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Work experience
Fanatics
Manager, Integrated | 09/2018 - 02/2020
Created a sample management process and calendar
that increased efficiency.
Developed cross-channel marketing campaigns & briefs for Fanatics, Fans Edge, and all league partner
sites, while supporting all revenue goals and EDUCATION
strategic initiatives.
Utilized data and competitive research to innovate B.S. in Fashion 01/2011 - 05/2014
and improve the product marketing strategy in an Merchandising & Product
impactful and cost-effective way, while creating Development
KPIs and strategic goals. The Ohio State University, Columbus, OH
Traveled domestically several times per month in Minor in Organizational Communication.
order to build campaigns & content with vendor Founding member & Creative Director of Scarlette,
base. Ohio State's first fashion magazine.
Served as lead for pitching collaborations, product
innovation, & directed photo shoots with better
brand lines leading to a 27% increase in sales AWARDS
revenue.
MVP Award 01/2018
Fanatics
Buyer/Planner, Apparel | 07/2015 - 10/2018
Kept 99% of core products in stock at all times for the
2017 year.
Managed $60M in retail sales volume, 100+ vendors,
30K skus, and all league championship events for
Fanatics, Fans Edge, NBA Shop, and all partner
Fanatics
Assistant/Associate Buyer | 07/2015 - 09/2016
Merchandising
Managed $20M in retail sales for Women's apparel
and introduced women's fashion concepts, resulting Marketing Campaign Creation in a 14% increase in total sales volume for 2016.
Created the Women's Fashion Initiative in order to
provide trend research & hands on design Microsoft Excel Trend Research
assistance to vendors resulting in company wide
fashion capsules and seven-figure retail sales Customer-centric Project Management
growth.
In charge of inspiration and directing of vendor
Communication & Organization
Merchant Assistant, Fashion | 10/2014 - 07/2015
Ghinda Couture Bridal
production, lead cost | 05/2014 - 08/2014
Designed exclusive collections for all categories & brought in over 70% newness in product lines.
Introduced eight better brand collaborations SKILLS & STRENGTHS
including DKNY Sport, Herschel Supply Co, Alex & Ani, & Levi's, creating seven-figure retail sales Retail Planning Buying
growth.
Jackie B. Showroom
Marketing & Merchandising | 06/2013 - 09/2013
effectively manage margin and total sales revenue.
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