Nicole Senespleda: Digital Marketing Specialist in Orlando, FL
Nicole Senespleda
Digital Marketing Specialist
Orlando | United States
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Summary
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Work experience
ANVA CO
Digital Marketing Specialist | 07/2020 - Current
• Creates, schedules, and posts organic social media content.
• Writes engaging SEO optimized blog articles and content based on client needs
• Uses marketing and sales KPIs, as well as internal and external data reporting tools, to identify trends and growth opportunities + execute marketing campaigns
• Analyzes and optimizes SEO / SEM efforts and results - increasing rank, consumer traffic,
engagement and purchase/conversion
O'Neill
WholeSale Representative | 12/2019 - 08/2020
Oversaw sales of O'Neill brand women's apparel for the state of Florida, managing 100+
vendor accounts, setting demand planning milestones per season
• Provided analysis and follow through for business improvements related to: shipping,
inventory, sales forecasting, and systems and process.
• Drove traffic and lead conversion through digital channels such as Instagram, Squarespace,
and Mailchimp email marketing.
• Regularly gave product presentations in a showroom and trade show environment
presenting to new and existing customers
Volcom
Assistant Store Manager | 07/2017 - 08/2019
• Managed a yearly sales budget of $1.5-$2 million
• Forecasted and analyzed business trends to maximize sales performance + handle accounts,
inventory, and allocation levels
• Partnered with Disney Springs management at Walt Disney World to create and implement
onsite marketing events that increased sales as much as 78%.-
• Maintained day-to-day operations such as sales, networking and recruiting, team
development, and visual merchandising, while driving customer engagement
Volcom
Wholesale Intern | 07/2019 - 07/2019
-Dec 2019 • Assisted Women's Wholesale Representative in overseeing the sales of Volcom brand
apparel; managing 80+ accounts in the state of Florida
Education history
University of Central Florida
Certificate
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