Nicole Szerbiak: OWNER in Buffalo, NY

That's Wild Child was inspired by a love for music festivals and luxury design to fill a niche in the fashion industry. This festival inspired streetwear brand, referred to as “Attainable Luxury” now resides in the top 5% of all Etsy sellers globally with rave reviews averaging 4.8 or higher and over 1300 sales. Check out the shop at etsy.com/shop/thatswildchild Proven fierce brand loyalty with a repeat order rate of over 28%, global reach with orders shipped worldwide to over 48 states and 16 countries. High traffic e-commerce storefront with over 200K lifetime visitors. High Volume outdoor festival vendor for large scale events with daily revenue up to 5K. Accurately forecast seasonal market trends, globally source cost effective raw materials and finished products. Create prototypes of original designs for higher price point items adding value with customization and professional seamstressing skills. Using global manufacturing partners to provide lower price point items to keep sales strong and support traffic of higher priced offerings. Also using higher priced attention grabbing listings to bring awareness to the storefront and lower priced impulse buys. Produce eye-catching professional studio photography results for e-commerce listings with engaging copy. Online marketing through strong brand identity, keyword optimization, targeting the festival community on social media, experiential marketing through promotional gifting and gifts with purchase, subliminal marketing with a focus on promoting impulse purchasing through calls to action such as flash sales and product scarcity.

Collaborated with corporate clientele, ranging from universities to manufacturing, throughout all stages of acquiring promotional items, ability to source virtually anything with a logo printed on it. Work with graphic designers to maintain branding design standards using vector format. Using product sourcing from multiple manufacturers to maximize profit while adhering to strict deadlines with order values upwards of 30K. In house marketing manager, established brand identity and loyal client base with promotional items, direct mail campaigns through local seeding lists, email campaigns, website portfolio imaging through wordpress and running social media accounts. Acquired working knowledge of Adobe Creative Suite for digital printing and design purposes, with a focus on vector artwork for imprinting, and intimate knowledge of the printing industry.

Provided luxury personal shopping consultations complete with expert makeup application and product demonstrations. Sharing unbiased opinions combined with personal knowledge of the entire brand encyclopedia of Sephora, helping clientele solve an endless supply of beauty concerns and inspire confidence with a fun loving attitude, kindness and respect. Developed exceptional interpersonal skills as a working artist, available to book full face applications through hour long in store appointments. Creating an intimate client experience in an energetic retail environment for a vastly diverse array of clientele, with an open minded, warm and empathetic demeanor. Continuously developed personal artistry skills through early adoption of fashion and beauty trends with a mastery of color theory.