Nicole Wiesenthal: Digital Marketing Strategist in El Segundo, CA

Manage all marketing efforts and launch of real estate products for a billion-dollar mortgage and real estate company in Southern California, overseeing all ad channels, web page creation, SEO optimization, and social media posting. • Allocate and manage $200,000 monthly in advertising spend for real estate client's programs, generating 100% of leads. • Manage a creative team of five to create social and display ads to best highlight home listings and capture qualified leads. • Use Google Ads, Microsoft Ads, and A/B testing/heat mapping of landing pages to bring in good leads for the lowest cost per conversion which resulted in a cost per conversion reduction of over 90% within the first month of advertising on Google. • Report on improvements at weekly meetings with the client & suggest new opportunities for optimization & greater lead gen. • Coordinate with DSP companies and developers on page engagement and audience goals to increase lead conversions by 400%. • Introduce new call to action structures and variant lead form testing which led to a foundation for the most profitable program. • Use conversion tracking to automate ads and ensure success, maximizing keyword groups & dynamic keyword placement. • Create and implement a 50 -page marketing plan with forecasting and steps to reach high profitability in the millions by 2021 which led to 40 conversions per day and allowed the company to hire more real estate agents to keep up with the demand.

Oversee and maintain the 400+ University of Florida academic sites and UF Health specialty websites through reports and meetings with website administrators. Assist with local & national campaigns on UFHealth.org site that have annual budgets of around $75,000. • Complete and present about 4 analytics reports a week upon request for 400+ academic sites that contain detailed information on how to optimize usability, maintain W3C accessibility guideline standards, and search engine ranking for greater conversions leading to increase in rankings on top keywords to ensure first-page Google visibility for dozens of sites and greater site clicks. • Conduct and present SEO analyses and Google ads optimization reports for new programs/campaigns launched on UFHealth.org which sees 3 million users annually to reduce ad spend per conversion by an average of $100. • Established an analytics training program, tracking campaign system, site auditing system, and training materials for content optimization directed at almost 1,000 site admins, site editors, and marketing employees to create more targeted material which saw an increase of average page view time on the US News Word Report campaign pages by about 25 seconds. • Perform in-depth analytics studies of core pillars on the UFHealth.org using analytics and heat mapping data and present for stakeholders and developer team to increase conversions on site by 12%. • Established heatmapping, recording, and A/B testing for heavily trafficked websites to increase conversions with an average click increase of about 25% which was used during COVID-19 to increase number of users getting to the testing page by 10%.

Pepine Realty is one of the top competing real estate firms in North Central Florida with offices in Gainesville, Ocala, and St. Augustine ranked an Inc 5000 fastest growing private company and one of the top 250 teams in the USA in 2017 and 2018. Managed four main Facebook pages. Created $26,000 annually in Facebook and Google ads. • Increased traffic to website by 24% (10,000 more views) in first year • Implemented pay-per-lead seller targeted campaigns with costs per lead less than professional companies ($52 vs. $65 for home seller ads and $5.40 vs. $7.32 for home buyer ads) • Increased Facebook followers by over 500 in first year with targeted raffle ads, created and maintained two new Facebook groups that generated statewide attention • Launched new Ocala division with record low Google cost-per-leads ($2.99) and untapped potential on Facebook ($.50 per click) • Increased traffic to Pepine Property Management website by 50% with additional landing pages and increased leads with new Property Management rental analysis and short-term rental analysis • Created Facebook lead campaign with lead ads at $1.40 per lead versus professionals ($2 - $5 per lead) and increased page engagement to top all competing brokerages, decreased cost per event response (drop of 56% from last year)

SIMED is an independent health care group with more than 40 doctors, 100 employees, and four locations. Their physicians specialize in a number of practices, and they've been steadily increasing their breath in Northcentral Florida. Produced digital content for the website and social media accounts for locations in four cities leading to a 25% increase in social media followers in less than a year • Incorporated video, audio, photo and text content to engage audience on social media, allowing us to surpass competitors like North Florida Regional Hospital in engagement • Implemented SEO strategies for social media and website, lead to more positive reviews increasing SIMED's star ranking, increased web traffic 15% • Formed and maintained relationships with clients, implemented ad campaigns, and updated website to target traffic to appointment sign-up pages increasing appointments 5% • Created contest for children that got more than 60 submissions and thousands of clicks online